A Powerful Marketing Tool – Defer Taxes When Selling A Residence- Top Agent Magazine

Winston Churchill once said, “There is no such thing as a good tax.” Of course, he also said, “I like pigs. Dogs look up to us. […]

Marketing Lessons from Steve Jobs

I am not a scientist. I’m an inventor. I measure everything I do by the size of the silver dollar. If it don’t come up to […]

How Does Marketing Differ From Advertising—And From Merchandising & Branding

Almost everyone has trouble sorting out how marketing differs from advertising, not to how it differs from mention merchandising and branding. So here is a definitive […]

Reaching the Millennial Market Through Social Media

The old adage in marketing says if you aim at everyone you’ll miss them all. I know REALTORS® sometimes fall into the trap of attempting to […]

Why Realtors Should Take an Interest in Pinterest

One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself […]

Google AdWords – How To Make Google Do the Work For You

There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to […]

Connect Beyond Real Estate to Attract Future Clients

What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling […]

How To Send Smarter Emails

Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to […]

5 Steps to Achieve Longterm Success as a Real Estate Agent

Real Estate can have a reputation as an industry with a high turnover as far as agents go. Being a ‘people person’ with an entrepreneurial spirit […]

5 Social Media Mistakes Real Estate Agents Must Avoid

There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media […]

Is Branding the Way to Take Your Business to the Next Level?

Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® […]

Are You a Value-Added Agent?

I’ll bet if I asked ten real estate agents, all ten would answer ‘yes’ to that question. Yet, when I ask agents how they are value-added, […]

Are You Doing Business As YOU On Facebook?

Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a […]

7 Deadly Sins of Personal Branding

What is a ‘personal brand’?  Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling.  And in […]

5 Fresh New Approaches to Content Marketing

A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing: People don’t want to hear from a roofing […]

Don’t Forget Your Clothes

We’re sure your goals are lofty, and to hit them, your marketing needs to be on point.  But is your brand and position defined?  If not, […]