07/07/2016
Winston Churchill once said, “There is no such thing as a good tax.” Of course, he also said, “I like pigs. Dogs look up to us. […]
07/08/2016
I am not a scientist. I’m an inventor. I measure everything I do by the size of the silver dollar. If it don’t come up to […]
07/08/2016
Almost everyone has trouble sorting out how marketing differs from advertising, not to how it differs from mention merchandising and branding. So here is a definitive […]
07/08/2016
The old adage in marketing says if you aim at everyone you’ll miss them all. I know REALTORS® sometimes fall into the trap of attempting to […]
09/21/2016
One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself […]
10/27/2016
There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to […]
11/14/2016
What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling […]
11/30/2016
Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to […]
12/20/2016
Real Estate can have a reputation as an industry with a high turnover as far as agents go. Being a ‘people person’ with an entrepreneurial spirit […]
01/06/2017
There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media […]
02/06/2017
Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® […]
02/25/2017
I’ll bet if I asked ten real estate agents, all ten would answer ‘yes’ to that question. Yet, when I ask agents how they are value-added, […]
03/08/2017
Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a […]
03/08/2017
What is a ‘personal brand’? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. And in […]
03/08/2017
A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing: People don’t want to hear from a roofing […]
03/08/2017
We’re sure your goals are lofty, and to hit them, your marketing needs to be on point. But is your brand and position defined? If not, […]