07/07/2016
A Powerful Marketing Tool – Defer Taxes When Selling A Residence Defer Taxes – Winston Churchill once said, “There is no such thing as a good […]
07/08/2016
Marketing Lessons from Steve Jobs I am not a scientist. I’m an inventor. I measure everything I do by the size of the silver dollar. If […]
07/08/2016
How Does Marketing Differ From Advertising—And From Merchandising & Branding Advertising vs, Marketing Almost everyone has trouble sorting out how marketing differs from advertising, not to […]
07/08/2016
Reaching the Millennial Market Through Social Media The old adage in marketing says if you aim at everyone you’ll miss them all. I know REALTORS® sometimes […]
09/21/2016
Why Realtors Should Take an Interest in Pinterest One of the fun things about working in real estate in the 21st century is technology. Every few […]
10/27/2016
Google AdWords Google AdWords – There is no denying that the internet is the first place a buyer begins looking for a new home in this […]
11/30/2016
6 Ways To Send Smarter Emails Smarter Emails – Email is a great tool for agents to use when trying to stay in touch with their […]
01/06/2017
5 Social Media Mistakes There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is […]
02/06/2017
Branding is the way to take your business to the next level Despite the importance of finding a Realtor® that is the best person to serve […]
02/25/2017
Value-Added Agent I’ll bet if I asked ten real estate agents, all ten would answer ‘yes’ to that question. Yet, when I ask agents how they […]
03/08/2017
Business On Facebook – Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your […]
03/08/2017
7 Deadly Sins of Personal Branding What is a ‘personal brand’? Just like company or product branding, it’s built around imaging and messaging that is designed […]
03/08/2017
5 Fresh New Approaches to Content Marketing Content Marketing – A couple of weeks ago we were conducting a workshop when we were asked two excellent […]
03/08/2017
Boost Your Marketing with Great Branding – 4 Essential Ways Great Branding – We’re sure your goals are lofty, and to hit them, your marketing needs […]
10/07/2017
Visibility, name recognition and knowing you’re supporting the community that makes your success possible are good reasons to take part in community service. But how is […]
10/11/2017
Modern Email Etiquette for Today’s Agents Modern Email Etiquette -In today’s tech-forward culture, consumers are constantly inundated with promotional emails, alerts, invites, and social media blasts. […]