October 7, 2017

If it’s good for the soul, it’s good for the business

Visibility, name recognition and knowing you’re supporting the community that makes your success possible are good reasons to take part in community service. But how is […]
October 11, 2017

Modern Email Etiquette for Today’s Agents

In today’s tech-forward culture, consumers are constantly inundated with promotional emails, alerts, invites, and social media blasts. As a real estate agent or a loan officer, […]
December 6, 2017

3 Ways Joining a Professional Organization Can Make Your Business Better

Any real estate professional worth his or her salt knows that relationships are everything in this industry. Of course, it’s essential to cultivate connections with your […]
May 11, 2018

How to Incorporate Current Events to Your Email Blasts and Stay Relevant

Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true […]
May 13, 2018

4 Easy Ways to Redecorate Your Office that Will Boost Morale & Impress Clients

Your office is a battle-station of sorts. It’s where you field business, launch your communications, and make the magic of your enterprise happen on a daily […]
June 6, 2018

By the Numbers: Understanding the True Value of Square Footage

Measuring the square footage of a property may seem like an objective and straightforward task, but you’d be surprised at how many agents and homebuyers misunderstand […]
June 6, 2018

Identifying Neighborhood Amenities Adds Value to Listings

Everyone knows the famous real estate phrase: location, location, location. In fact, it is hard to underestimate the pivotal role that a region can play when […]
June 6, 2018

Take My Word for It: The Power of Testimonials & Making Word-of-Mouth Count

Ratings, reviews, and testimonials are among the most powerful tools an agent or real estate professional has at his or her disposal. Think of it this […]
June 7, 2018

Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces

When house-hunters compile their lists of must-have home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis […]
June 7, 2018

Easy Blog Topics for Your Real Estate Blog

Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don’t choose blog […]
June 7, 2018

6 Ways to Get Your Client to Trust You

The word “realtor” can leave a sour taste in some people’s mouths. Many of today’s home buyers and sellers grew up during the 2009 recession. They […]
June 11, 2018

7 Reasons Why Your Prospects Aren’t Turning Into Clients

Real estate experts suggest prospecting daily so that your sales pipeline never runs dry. But sometimes all that effort doesn’t translate into results. If your prospects […]
July 4, 2018

Concierge Care: Services that Lure Clients and Transform Your Reputation

It’s a no-brainer: customer service is central to success in the real estate industry. While properties may be the product, this industry really revolves around people […]
April 18, 2019

Millennial Buyers: Where They Are & What to Know

Homebuyers and sellers come from all walks of life. If you’ve been an agent for long, you’ve likely worked alongside a wide variety of folks—from first-timer […]
April 18, 2019

Make Social Media Marketing Your Calling Card

These days, it’s no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must […]