One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself and selling homes easier.
One that’s catching the industry’s attention is Pinterest, the visual social media site that lets you post or “pin” photos, videos, ideas – really any information you like — on a board that’s shared with your followers.
It’s simple to use: just visit Pinterest.com, click the “Join Pinterest” button and create an account. You can “re-pin” pictures already on Pinterest or find your own pictures elsewhere.
And just this summer, Pinterest started giving Realtors and others in sales ways to target pinners based on the type of content they like, what they search, and other such indicators. Now you can target users who’ve shown an interest in what you’ve pinned. So if one of your followers has saved one of your pins, clicked on one, or just tapped on one for a closer look – you can now better target those folks.
What’s more, Pinterest is taking its “Lookalikes” audience offering — which can be used to help brands reach groups of people who look and act similar to their own audience — and renaming it “Actalikes.”
Plus, you can target local geographic areas with your promoted (ads you buy) pins and ensure locals see your content. At last count I heard promoted pins can be targeted to 210 U.S. cities.
Since rolling out the features, Pinterest says brands have seen an 80% increase in their click-through rates. This means more and more people are gathering around Pinterest – and you should be too.
Here’s how some Realtors are using Pinterest to their (and their clients’) advantage:
Let me hear from you. How are you using Pinterest to improve your sales? Please send any comments or questions you have to [email protected] or https://www.facebook.com/CorcoranCoaching. Write me today and I’ll set you up with a free, no obligation consultation.
Bubba Mills is the CEO of Corcoran Consulting and Coaching Inc. (www.corcorancoaching.com/programs, 800-957-8353), an international Real Estate, Mortgage and Small Business coaching company committed to helping clients balance success in business, while building value in life. Bubba Mills is a nationally recognized inspirational and education speaker, coach and mentor to the top real estate agents and mortgage companies. To find out more about Corcoran Consulting & Coaching, call 1-800-957-8353 or visit us at www.CorcoranCoaching.com