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07/07/2016
create success

A Powerful Marketing Tool – Defer Taxes When Selling A Residence

A Powerful Marketing Tool – Defer Taxes When Selling A Residence Defer Taxes – Winston Churchill once said, “There is no such thing as a good […]
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07/08/2016
marketing, customer experience, product innovation

Marketing Lessons from Steve Jobs

Marketing Lessons from Steve Jobs I am not a scientist. I’m an inventor. I measure everything I do by the size of the silver dollar. If […]
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07/08/2016
Advertising, marketing strategies, traditional advertising

How Does Marketing Differ From Advertising—And From Merchandising & Branding

How Does Marketing Differ From Advertising—And From Merchandising & Branding Advertising vs, Marketing Almost everyone has trouble sorting out how marketing differs from advertising, not to […]
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07/08/2016
google adwords, Social Media, SEO, marketing strategy

Reaching the Millennial Market Through Social Media

Reaching the Millennial Market Through Social Media The old adage in marketing says if you aim at everyone you’ll miss them all. I know REALTORS® sometimes […]
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09/21/2016
Pinterest

Why Realtors Should Take an Interest in Pinterest

Why Realtors Should Take an Interest in Pinterest One of the fun things about working in real estate in the 21st century is technology. Every few […]
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10/27/2016
google adwords, Social Media, SEO, marketing strategy

Google AdWords – How To Make Google Do the Work For You

Google AdWords Google AdWords – There is no denying that the internet is the first place a buyer begins looking for a new home in this […]
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11/30/2016
smarter emails, sending emails, Marketing Tips

6 Ways To Send Smarter Emails

6 Ways To Send Smarter Emails Smarter Emails – Email is a great tool for agents to use when trying to stay in touch with their […]
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01/06/2017
social media mistakes

5 Social Media Mistakes Real Estate Agents Must Avoid

5 Social Media Mistakes There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is […]
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02/06/2017
branding

Is Branding the Way to Take Your Business to the Next Level?

Branding is the way to take your business to the next level Despite the importance of finding a Realtor® that is the best person to serve […]
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02/25/2017
Value-Added Agent

Are You a Value-Added Agent?

Value-Added Agent I’ll bet if I asked ten real estate agents, all ten would answer ‘yes’ to that question. Yet, when I ask agents how they […]
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03/08/2017
Business On Facebook

Are You Doing Business As YOU On Facebook?

Business On Facebook – Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your […]
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03/08/2017
personal branding

7 Deadly Sins of Personal Branding

7 Deadly Sins of Personal Branding What is a ‘personal brand’?  Just like company or product branding, it’s built around imaging and messaging that is designed […]
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03/08/2017
Content Marketing

5 Fresh New Approaches to Content Marketing

5 Fresh New Approaches to Content Marketing Content Marketing – A couple of weeks ago we were conducting a workshop when we were asked two excellent […]
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03/08/2017
Great branding, Realtor Brand, Branding

Boost Your Marketing with Great Branding – 4 Essential Ways

Boost Your Marketing with Great Branding – 4 Essential Ways Great Branding – We’re sure your goals are lofty, and to hit them, your marketing needs […]
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10/07/2017
If it’s good for the soul, it’s good for the business

If it’s good for the soul, it’s good for the business

Visibility, name recognition and knowing you’re supporting the community that makes your success possible are good reasons to take part in community service. But how is […]
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10/11/2017
Email Etiquette, Workplace Etiquette, email writing

Modern Email Etiquette for Today’s Agents

Modern Email Etiquette for Today’s Agents Modern Email Etiquette -In today’s tech-forward culture, consumers are constantly inundated with promotional emails, alerts, invites, and social media blasts. […]
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