TOP REAL ESTATE AGENT IN VIRGINIA TRACEY FARMER
Top Agent Tracey Farmer of Century 21 Redwood in Fredericksburg, Virginia brings to the real estate game both dedicated professionalism and personable authenticity, a winning combination that has catapulted her straight to the top of her profession. The winner of Century 21’s 2017 Centurion Award, Tracey is ranked among the top 25 Century 21 agents currently working in all of the mid-Atlantic states.
Tracey, a former county planning and development employee, began her sojourn in real estate in 2003. “I was looking to purchase my own investment properties,” she explains, “so I went and got my license to buy my own properties. I’ve lived here my entire life, and it got to the point where my phone wouldn’t stop ringing at work. It became so busy that I decided to take a leap of faith and become a full-time agent.”
That leap of faith has been richly rewarded, and Tracey can currently boast that her business is based more than 70% on both repeat and referred clients. While her absolute professionalism and deep real estate knowledge account for much of this consumer loyalty, Tracey has endeared herself to her many grateful clients through her highly authentic, deeply caring approach. “I put my customer’s needs before my own,” she says. “I treat all of them as if they are my immediate family.”
Tracey also eschews the nine-to-five structure that many other agents adhere to and which is decidedly non-advantageous to buyers and sellers. “This isn’t a nine-to-five job for me,” she explains. “I work real estate as a way of life. If I’m awake, I’m answering questions. My clients can call me at 10 pm and I’ll take their calls. They appreciate that because often they work nine-to-five, so it’s hard for them to focus on real estate issues while they’re at work.”
Tracey’s marketing skills have a decidedly modern bent. Professional photography, 3-D tours, schematic floor plans, and syndication to over 800 websites (both domestic and international) help push her listings to the forefront. Additionally, full-color glossy brochures and the occasional print ad round out her multi-pronged approach. “I believe internet marketing is where it’s at,” says Tracey, “but you have to be diverse.”
As a Premier Agent on Zillow, Tracey’s listings are guaranteed prominent placement. Her perfect five-star rating on the site is comprised of dozens of glowing reviews that illustrate perfectly the exceptional client service she provides. Reads one testimonial: “Tracey was so wonderful throughout our whole process. She schedules viewings within 24 hours and always had the answers to our questions. No matter the challenge that we faced, she was there for us through it all.”
When she’s not working, Tracey enjoys spending time with her husband, her daughter, and her two beloved grandchildren. She also enjoys playing golf and is a collector of Longaberger baskets. She also finds time to give back to her community in many ways.
As for the future, Tracey plans to continue building her business. She is quick to point out, however, that she will only do so if she can guarantee that her incredible level of client service is not impacted. “I don’t want to lose sight of the customer service aspect,” she says. “Too many agents get focused on the numbers, and lose sight of the personal relationships.”
While the financial rewards of her chosen profession are not inconsiderable, it’s the relationship aspect that provides Tracey with the most personal satisfaction. “I get to deal with a lot of people,” she says, “and it’s so incredibly rewarding to be able to help them with one of the biggest investments of their lives. I love that I get to be a part of that.”