Lilian Jorgenson of McLean, Virginia, has distilled thirty eight years of experience in the real estate industry down to its core principles: “This job takes tenacity, love, and compassion. I treat every client, whether they’re buying or selling, as one of my own. I believe in being open and honest – when you’re working with me, you always know where everything stands, and I educate buyers and sellers to prepare them for the journey ahead. It really is a journey, and there are so many things happening along the way – I make sure clients are prepared so there are no surprises.”
Prior to stepping into real estate, Lilian enjoyed a career working as the Senior Danish Instructor for the Foreign Service. “I was teaching Americans going to the foreign embassy in Copenhagen where I was born,” she recalls. “I had always wanted to sell houses, but with two small children the timing was never right. Then when they were teenagers, my husband and I went to a Christmas party, and his boss told me she had just passed the real estate exam. That was the spark, and at the start of the new year, I signed up.”
Since launching her career in August of 1985, Lilian has accrued a staggering number of accolades, designations, recommendations, and awards; the most notable of which being her lifetime average: one transaction per week, every week, for thirty-eight years, totaling $1.8 billion in career sales spread across 2,400 homes. She has been recognized as Washingtonian’s Best Top Real Estate Agent from 2015-2022, and in 2022, she was ranked amongst the top 1.5% of Real Estate Professionals in the US in Real Trends, and she was listed among the top 200 agents in the Wall Street Journal.
Lilian’s marketing strategy is a multifaceted technique that she outlines with candor: “If you throw enough mud up onto the wall, something is going to stick. If we knew ahead of time what would sell a home, we would do that and nothing else; but that’s just not the way the market works, and things are constantly changing.” Lilian focuses on building personal relationships while relying on the robust digital footprint of Long & Foster and the aid of two full time assistants. She markets her listings with professional photography, three-dimensional floor plans, and social media accounts, but insists that the strength of her career hinges both on personal connections and on a different technological emphasis. “I’ve helped build three hundred houses from blueprint-to-kitchen-table – I’m very versed in a variety of home designs, so I like to use my time educating myself in the latest building technologies and staying abreast of neighborhood developments.”
As she closes in on four decades in the industry, Lilian looks forward to forming new relationships and perfecting her daily practices. “I still go into the office every single day, I have lunch with my husband for half an hour, I spend time with my family and grandchildren, but beyond that, my hobby is really real estate. I love my business, and I like being able to show my track record to anybody who’s interested, so that they can see exactly where I stand.”