LORI ANN HARRINGTON

LORI ANN HARRINGTON

Lori Harrington will tell you that the joy of real estate isn’t about property—it’s about people, and her clients would agree. “When people imagine getting into this business, what they’re often attracted to is the idea of making a lot of money or a flexible schedule or getting to look at beautiful houses all day. And those can all be true. But what I love is the opportunity to get to know my clients and their families, being able to help them by anticipating needs they may not have even thought about.”

After an early career working crazy hours in the hospitality industry, Lori wanted to make a change that would allow her to strike a balance between work and family, while still drawing upon the people skills that, for her, came naturally. After discussing this dilemma with a friend who is in the real estate business, it was suggested that she consider becoming a real estate agent. After much thought, Lori realized this career move could offer her more time with her family, while carrying out her life mission… helping others.

Eighteen years later, she still enjoys helping people find that dream home or negotiate a great offer for the home they’re trying to sell. From her hometown of Camillus in upstate New York, she serves clients in and around the Syracuse area with Howard Hanna Real Estate Services, averaging a sales volume of between five and ten million a year as a solo agent. Lori has won the National Sales Excellence Award for four years running, an honor given to only the top five percent of sales associates in the country. An enviable seventy-five percent of her business comes from referrals or repeat clients, who praise her personable nature, market knowledge, and thoughtfulness about providing the resources they need through every stage of the process. Even beyond.

“I’m about becoming a friend by the end of it,” Lori explains. “I’m trying to build a relationship as opposed to just closing a transaction. I’m outgoing and I love getting to know people. I can’t imagine doing anything different!” She stays in touch with all those new friends the same way everyone does, through social media and frequent phone calls or texts. For a time that can be extremely difficult and stressful for clients, Lori’s can-do, positive, infectious demeanor makes the buying and/or selling process seamless, with a guarantee that with every interaction there will be laughs. The client testimonial below explains just that:

“Just from our first meeting with Lori, we knew we chose the perfect agent to help us sell our house and find our dream home. She made what could have been a long and frustrating process so easy and enjoyable. She stood by us every step of the way, offering her knowledge and advice on all subject matters, and even provided additional contacts to help get our house ready to sell. Lori was very patient with us throughout the process and answered all questions we had, always making herself available when needed. We never felt pressured into making a quick decision as she made sure to point out certain details of the houses we viewed knowing that the smallest detail could have a major impact on our decision. We are now living in our dream home, all thanks to Lori. At first, she was our real estate agent but now she is a lifelong friend.”

As for marketing her listings, Lori is flexible, changing her strategy to meet the needs of the moment. “It’s very different today than it was even three or four years ago. Because inventory is so low, we often sell houses even before they hit the market. If it does go live, we’ll get twenty offers immediately. But typically you reach out to your client base, post the listings to your website and social media platforms, host open houses, and send flyers to the other homes in the neighborhood. The properties are selling too fast for us to do all of those things right now, but we’ll return to them when the market warrants it again.” It isn’t only the connections you make with clients, but also other agents, which in this competitive market makes all the difference. Having the most up-to-date intel on houses through word-of-mouth amongst agents, helps clients receive a “sneak peek” on what’s to come, especially when offers are being made before houses hit the market.

When not working, Lori is active in her community, sponsoring the Geddes Little League and she served as the PTA president for her daughter’s middle school. In honor of her father, who died from amyloidosis, Lori actively participates in fundraising for the Amyloidosis Foundation, including organizing local races in his honor. Leisure time is spent mostly with her children, her greatest accomplishments, but she also enjoys reading and vacationing. Most of her friends will tell you, during the summer when she isn’t putting up “sold” signs, you can find Lori sitting by her pool, soaking up the sun while listening to country music.

Going forward, she simply wants to continue doing what she loves and maintain the balance she’s found between work and family. “I don’t really want to retire. I see myself doing this for the next twenty years at least. After that, we’ll see.”

Contact Lori at 315-727-3406 or her office at 315-487-0040. Or email loriharrington@howardhanna.com

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