TOP REAL ESTATE AGENT IN NEW JERSEY DOUGLASS HOLMES
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“This is a personality business,” says Realtor Douglass Holmes. “People have to like and trust you. If you come across as a salesperson, you’re going to seem untrustworthy. You have to put your client’s interests above your own.” Douglass, Branch Manager and Broker/Salesperson at Striker Realty in Livingston, New Jersey has made a name for himself as an insightful, knowledgeable and ethical real estate professional who has achieved Platinum Producer status multiple times, and whose booming business continues to grow exponentially year after year.
Currently averaging 50 -70 sold properties per year, Douglass began his career in real estate in 2003 after leaving a career in television working for ABC News. He ended up bartending, until his brother-in-law suggested he try real estate. Despite initially scoffing at the idea (“I’m not a huckster,” he remembers thinking), he decided to give it a go when he realized he could set his own hours and still meet with his television agent. His attitude changed quickly, however, when he quickly achieved number one agent status at his company in his first year in the real estate business, and also achieved Circle of Excellence recognition. Currently overseeing a staff of forty-two highly dedicated agents, Douglass has attained an impressive level of success.
With the entirety of his business based on repeat clients and referrals, Douglass is clearly doing something right. “I don’t advertise,” he explains. “My customers keep coming back and referring other clients because I’m a very different type of Realtor. I don’t just go out to sell my clients a house. I’m always looking at the long term when I’m showing a property. I’m looking seven to ten years down the road, when they’re looking to trade up or down. Is this property going to grow in value? Is it going to be stagnant? Will it be a problematic property? If I think it isn’t a good investment, I’m always brutally honest with my clients.”
Douglass refers to his experience in television as being beneficial; much like a television production, you have to create and produce an experience in the home. “You don’t just go to the listing and put a sign in the front yard,” he says, “you’ve got to use your imagination to create a little magic. It’s almost like putting on a television production. I’m an accredited stager. I once took a listing that had been on the market for twelve months without a single offer. I spent $1,500 and completely transformed the property. It sold in three days with multiple offers for more than $25,000 over the asking price. That client then referred me to four more clients.”
Exceptional, focused marketing also plays a large role in Douglass’s continued success. Professional photography, virtual tours, and floor plans are tools in his highly effective arsenal. He also prides himself on his written descriptions of his listings. Additionally, he utilizes multiple MLS services and a robust social media presence to ensure that his listings are seen by as many potential buyers as possible.
Douglass is also heavily involved with his community, and to that end participates in a local youth soccer charity that provides scholarships for both soccer camps and college. He is also a self-professed animal and donates annually to 11th Hour Rescue, a local no-kill animal shelter.
Looking to the future, Douglass’s plans include building his company’s brand and opening new offices in Hudson and Morris Counties. When asked what advice he might have for new agents just entering the real estate business, Douglass pauses for a moment before replying. “Put your clients first. Be trustworthy. That’s what is going to get you repeat business and give you an amazing reputation.”
For more information about Douglass Holmes, please call 973-568-2224 or email [email protected]