TOP REAL ESTATE AGENT IN NEW JERSEY DAVID MARCANTUNO
Top-producing suburban Keller Williams REALTOR®, David Marcantuno’s “Let’s Meet for Coffee” approach builds trust between himself and clients he works with from his suburban Philadelphia office in Swedesboro, NJ. “I don’t think we’ve ever actually had an initial meeting at the coffee place!” David laughs. “The concept lets people know we’ll spend time with them in a comfortable, low-pressure way. I’m not going to give anyone a sales pitch if they don’t want one.” In fact, David says, he’s not a salesperson. “I have nothing to sell. I’m here to represent people by listening and understanding them.” He enjoys learning what motivates people’s interest in buying or selling homes. “Sometimes our first meeting is on-the-fly,” he says. “I’m trained in how to work with people spontaneously.”
David honed his skills in listening and reacting to unique situations during his 20 years as a first responder before becoming a REALTOR®. Having grown up in a real estate family, he had long planned to enter the field following retirement from firefighting and paramedics. But when an injury escalated his retirement, David launched his career as a REALTOR® earlier than expected. “I would have been happy staying in my old career, but I gained experience there that helps in real estate.”
During his time in Emergency Medical Services, David served as paramedic union president, shop steward and secretary/treasurer. “I negotiated our union contracts and disciplinary proceedings,” he says. “I learned how to assess problem situations and find ways to navigate them in everyone’s best interest.” These skillsets transferred to real estate. “Buying or selling homes is not life-and-death, obviously, but it’s usually the biggest investment of anyone’s lifetime. A REALTOR® has to be able to help them work through things and thrive in high-pressure situations by reacting quickly, openly and honestly.”
Calmness under pressure not only helps clients feel comfortable working with David; it contributed to his most coveted honor, the Five Star Real Estate Professional award he received in his third year in the business. “It’s extremely meaningful because it’s based strictly on client reviews,” he says. “I like when I hear that clients appreciate the way I made them comfortable during a stressful situation; that they started the process feeling nervous and untrusting but when working with me were relieved and confident.”
David also establishes trust by educating clients on competitive pricing. “One of the biggest problems in real estate is when sellers want to overprice their homes,” he says. “Overpricing send buyers looking the other way. The first two weeks are so important. You only get one chance to make a good first impression.” Ultimately, he adds, the listing price is a customer’s decision. “I have had the conversation a few times when a customer wanted to list higher than I recommended and, after reducing the price, the house sold immediately. They always say, ‘You knew what you were talking about. I should have listened!’”
Driven by his belief that everyone deserves a good place to live, David also prides himself on fairness and treating every buyer or seller with equal respect and attention. “One person’s $80,000 listing is just as important to them as a $500,000 purchase is to someone else.”
David maintains pride in the suburban Philadelphia region where he’s lived his whole life. “Our office supports food banks, Toys for Tots and other organizations,” he says. “And my daughter and I are huge Philadelphia Flyers fans.” Proximity to the ocean, abundant professional sports teams and access to the comforts of a top population center make the area an ideal place for living, working, playing and raising a family.