Reconsider Referral-Only When Planning For The Future A 100% referral rate is a testament of client happiness. But even a 30% referral rate is proof of client satisfaction. It’s all relative, say some agents. One number pays tribute to past success, which is certainly a story worth telling. But the other might better predict the [...]
Concierge Care: Services that Lure Clients and Transform Your Reputation It’s a no-brainer: customer service is central to success in the real estate industry. While properties may be the product, this industry really revolves around people and the relationships you cultivate along the way. With that in mind, how would you describe the service [...]
Emotional Fluency: How to Communicate with Clients When Tensions are High Managing emotions, expectations, and personalities are central to a successful real estate career. After all, this is a business based on relationships and interpersonal communication. Likewise, real estate is built on one of life’s central milestones—homeownership. This means that stress, disappointment, excitement, and [...]
6 Ways to Get Your Client to Trust You The word “realtor” can leave a sour taste in some people’s mouths. Many of today’s home buyers and sellers grew up during the 2009 recession. They are wary of anything or anyone who comes off as too salesy, and they want to work with individuals [...]
How to Answer the Inevitable Question: Why Should I Choose You? In some markets, a real estate agent is competing against thousands of other individuals and teams. There are only so many bells and whistles—so many buzz words you can throw at prospective clients. To a buyer or seller who has interviewed several [...]
Keeping in Touch – How to Stay In Your Clients Lives for the Long Haul One sign of a great real estate agent is there long list of loyal client following. Part of achieving a great referral base is being a great realtor during the transaction. But, that’s only half of the work. To [...]
Be Their REALTOR® for Life: How to Build a Relationship with Your Clients That Will Last a Lifetime In the world of real estate, an agent’s relationship with their clients can make or break their career. This industry revolves around working well with people, and being able to develop a strong relationship with your [...]
Taking the Fear out of Phone Marketing It can’t just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That’s bad news because the phone may be your best sales [...]
Getting Your Team to Adopt a Servant’s Heart “To serve is beautiful, but only if it is done with joy and a whole heart and a free mind.”—Pearl Buck The pure truth is no matter how you slice it, real estate is a service business. Without knock-your-socks- off service—and the heart of a servant—you [...]