It can’t just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That’s bad news because the phone may be your best sales building tool.
When you use it right, it can:
If you hesitate when it comes to hopping on the phone, these reasons alone are enough to work and overcome that hesitation. I also want to share some tips on making the time you spend on the phone more productive.
I’ve written here mostly about the phone as a sales tool, but let me add its brand-building abilities. When people call you or your office, they form an opinion of you and your business just as they would if you were with them in person. You do it, too. Think about the last time you called a mortgage broker or home inspector.
I strongly recommend you audit how you and everyone in your company handle calls from start to finish. Challenge yourself to come up with five important ways to improve how you handle phone calls – you and everyone in your office.
A phone call is anything but an interruption so make sure when people call, that’s the last impression they get. Make a goal to have everyone in your office answers phone calls with grateful voices – voices that scream “I-want-to-talk-you-more-than-anything-else-in-the-world.” Every time you hear the phone ring think of it as the sound of a cash register, because in many instances, that’s exactly what it is.
Let me hear from you. How are you doing on your phone calls? What opinion are people forming of you during phone calls? How much thought have you given to your phone strategies – both sales and customer service calls? How can you start improving this area today? Please send any comments or questions you have to [email protected] or https://www.facebook.com/CorcoranCoaching. And, while we’re on the topic of phone calls, call me today and I’ll set you up with a free, no obligation consultation.
Bubba Mills is the CEO of Corcoran Consulting and Coaching Inc. (www.corcorancoaching.com/programs, 800-957-8353), an international Real Estate, Mortgage and Small Business coaching company committed to helping clients balance success in business, while building value in life. Bubba Mills is a nationally recognized inspirational and education speaker, coach and mentor to the top real estate agents and mortgage companies. To find out more about Corcoran Consulting & Coaching, call 1-800-957-8353 or visit us at www.CorcoranCoaching.com.