Keri Shull’s fortuitous entry to the real estate industry allowed her to take a markedly different approach to her business. Before 2008, Keri had garnered experience working alongside builders, selling condominiums in the new-construction market. When one of her early mentors moved on to new opportunities, Keri made the astute judgment to transition to resale properties, having already earned the skillset necessary to thrive in an alternate, competitive arena. Almost a decade later, Keri has engineered a results-driven business model, all the while maintaining quality service, security, and accessibility on her clients’ behalves.

Keri works across the D.C. metro area, though much of her business is based in the Virginia suburb of Arlington. Together, she and her team complete four-times more volume than their closest area competitor. To explain their efficiency and subsequent market dominance, Keri cites a team structure that makes for high output. With focused departments that handle specific, evolving client needs at any given point in a transaction, Keri’s team combines their respective efforts to make a well-oiled machine. What’s more, Keri and her team take special care to cultivate their professional connections, sometimes staying in contact with a client for years before a deal is ever brokered. Likewise, because Keri and her team are able to close a high volume of transactions, they’re able to offer clients an added layer of security and confidence: if any client is unsatisfied with their new home, Keri and her team will resell it for free. With a robust 90% rate of repeat clientele and a 40% rate of referral, Keri’s memorable standard of care keeps business consistently booming. “When I work with a client, I always try to understand the why behind what’s important in a house,” she explains. “By doing so, I’m able to help my clients think through all the details, and guide them toward the best decision for them.”

To market her listings, Keri makes use of an extensive online platform and deploys tailored strategies to ensure listings appear at the top of all online searches. Equipped with a dedicated team member solely responsible for all matters social media, for-sale properties are publicized on a range of digital listing platforms. In that vein, Keri and her team always remain on the cutting edge of new technology, recognizing that modern homebuyers begin their search online. Accordingly, she provides staging consultations and pays particular attention to the presentation of each home. Then, her research department finds renters in the area looking to buy, and she personally reaches out to ideal candidates for each property. To stay in touch with past clients and continue curating her network, Keri throws six client appreciation events per year, and at least five-hundred clients join her for a Nationals game annually. “I love working with people, forming new relationships and working alongside my team,” she reflects. “If you care about people and you care about the results, then it’s fun to be a creative-problem solver for your clients.”

Beyond the office, Keri applies the same dedication to service by avidly giving back to her community. She is a regular donator of resources and time to Doorways for Women and Families, assisting women and children affected by domestic violence find a new home, a job, and develop long-lasting skills in managing finances. In fact, this year Keri began mentoring one of the women served by Doorways for Women and Families and also sponsored a Woman of the Year Campaign with the Leukemia and Lymphoma Society to fundraise for the charity. Each year, Keri and her team also lend their energy to building a home with Habitat for Humanity. As for her free hours, Keri loves to spend time with her son, Braden, and husband, Dan, going swimming and taking in the joys of family life. Considering the future of her business, Keri has plans to focus on developing her team, helping each member grow their professional skills with hopes to ultimately sell them a stake in her company. Additionally, she has aspirations to open a few more offices in the area to expand the scale of her operation. Grounded by an unflagging dedication to the successes of her clients and her team, the years still to come are bound to be bright with growth and prosperity for Keri Shull.

To learn more about Keri Shull, visit www.KeriShull.com, e-mail contact@kerishullteam.com, or call (703) 570-5815