Virginia Realtor Amy Cherry Taylor

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After years working for a lobbying firm in D.C., Amy Cherry Taylor was ready for her next challenge. She’d enjoyed her career building relationships and advocating on behalf of others, but with her family growing, she craved a role where she could make it her own, while still serving the needs of others. That’s when real estate arrived. She’d always excelled at negotiations and contracts, and the transition to becoming an agent was made easier by her natural affinity for people. That was fifteen years ago, and Amy has been on a swift upward trajectory ever since. Last year, her team served 265 families in buying and selling homes—a staggering figure that illustrates Amy’s reputation for client-centric service that delivers results.

Primarily serving the greater Fredericksburg region, Amy earned her broker’s license a few years ago and now heads a team entering its third year. Together, they earn 71% of their business from repeat and referral clientele, with the remaining clients generated through her extensive online presence. Amy and her team also provide award-winning relocation services. As a Fredericksburg native, Amy affords clients an insider’s eye when it comes to buying or selling property and understanding the various neighborhoods and counties in the metro area. What’s more, Amy cites client responsiveness, clear communication, and a personal flair as the foremost drivers of her success to date. “We manage the process down to the smallest detail,” she says. “Our clients are extremely confident in our ability to be proactive, thorough, and always on the offensive. We always have a professional team member on call for our clients’ needs, and I leave a daily message outlining my schedule so everyone knows where I am and when I’m available. We also have a customer service number that’s always accessible. I set expectations early on and make communication with my clients a priority. As a team, we’re always working hard and we make sure that quality communication is on the forefront of what we do.”

To keep in touch with past clients, Amy and her team have started hosting quarterly appreciation events—the last one drawing more than 340 people to a local trampoline park. Amy also dedicates a portion of every day to catching up with clients, checking in with them on social media or connecting by phone. When it comes to listing a property, Amy utilizes her BA in Communication with an emphasis on marketing and advertising to combine the best practices of traditional and digital marketing. From print collateral that showcases future open houses, to professional photography and videography that document a home in its best light online—no stone goes unturned when it comes to preparing a property for market. This has led to Amy’s tremendous success in her list to sale ratio of 80%—compared to the market average of 65%. Likewise, promoted visibility on the leading digital listing platforms ensures maximum exposure, while reaching out to agent databases gets the word out to fellow industry colleagues. Once the closing table is in sight, Amy taps into her prior professional background and wages negotiations that blend kindness and firmness to deliver incisive results. While her methods are comprehensive and take into account the littlest details, Amy always keeps in focus the people and families at the heart of every house that’s bought or sold. “Real estate is always about making a large life decision,” she says. “I love to connect with my clients and help them make that transition in their lives. From selling a home and relocating, to buying a house—I love being a part of their story, and they become part of our family.”

To give back to the community she calls home, Amy has participated in meaningful area organizations and charities over the years. For years, she served as part of a local mother’s group and now gives to a program called Transitions4You, an organization dedicated to supporting families as they overcome obstacles of housing, employment, finance, and spirituality. In her free hours, Amy most enjoys spending time with her husband and two boys, as well as her off the track thoroughbred.

Looking ahead, Amy has plans to continue growing her business mindfully, never sacrificing the boutique attention she bestows on those she serves. For now, she’ll continue building her progress year-over-year, with hopes to offer her services to more aspiring buyers and sellers in the greater Fredericksburg region. Now, with fifteen years of flourishing experience behind her and determination fueling the future to come, the road ahead is bound to be paved with promise for Amy Cherry Taylor and her team at Avery Hess Realtors.

To learn more about Amy Cherry Taylor visit, e-mail, call (540) 369 – 8500, or visit her Facebook page here.


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