Jason Perlow’s decision to keep his roots in Baltimore came even after he entertained some other enticing options. “The year before I graduated from the University of Delaware in 2010, I had an internship in the fashion industry in New York City,” he says. While the allure of New York was great, the economy hadn’t recovered and he needed to examine his priorities more closely. “I had great connections here, I grew up here and I knew I needed to stay here.” At the time, Jason’s mother, Rebecca Perlow, had been a successful REALTOR® in Baltimore County and City for more than 20 years. “I started working alongside my mom with her as my mentor, which was the best decision I ever made,” he says. “We are not a formal team, but we do handle certain buyers and sellers together when appropriate.”
Owing to exemplary service and his networking with some of the area’s largest employers, 75% of Jason’s business comes from referrals. “These companies have people moving from out of state. When I go above and beyond, people remember me,” he says. While Jason may not run a large team, he and his assistant, who has been in the industry since the 1990s, provide the hands-on service people deserve. “Clients deal directly with me for every important aspect of the transaction,” says Jason, who is affiliated with Berkshire Hathaway. “I am there for the home inspection, I handle negotiations and I get to know people when taking them to houses.” While he does plan to expand his team in the future, Jason will always remain fully available to everyone who hires him, never handing off anyone to a buyer’s agent.
By the age of 30 in 2018, Jason had built a thriving independent business with a good presence in luxury real estate. He is known for his comprehensive marketing. “At all price points, I use professional photography and drone shots,” he says. “To my knowledge, I was one of the first agents here to start using 3D Matterport tours back in 2016.” Going beyond requirements, Jason creates brochures with thorough write-ups listing every customization or upgrade and the ages of certain items where appropriate. He knows that any REALTOR® can do the basics of online advertising, social media marketing and print. “But the area of Baltimore where I work is a bit of a niche,” he says. Certain agents are known for being experts in specific communities; as a result, Jason can often sell homes by advance marketing straight to his network.
While Jason enjoys the flexibility that real estate offers, he built a successful business at a young age by adhering to discipline, structure, goals and personal networking. “Real estate is transactional, but from the beginning I decided not to rely on purchasing online leads,” he says. “I’ve always said the way I am going to do this is by keeping in touch with my core network.” By leveraging his connections and building relationships, he has been ranked the #1 individual agent in his office. He makes time to keep in touch with people, taking them out or inviting them to special parties such as one at a modern bowling alley or even a catered event at the Ritz Carlton Residences.
“I love a lot about real estate, but particularly helping someone in what is typically the biggest transaction of their life,” says Jason. The fact that people trust him further motivates Jason to go above and beyond. In addition, a successful real estate career allows him to give back meaningfully to charities such as his family’s foundation, which provides direct assistance to young adults struggling with drug and alcohol addiction. He also takes care of himself, working out daily and making time for golfing and travel with his wife. And although he plans to build a team, Jason envisions a small, tight-knit team that allows the business to reach new heights without ever sacrificing client interactions. “I’ll always be very involved,” he says, vowing to remain true to the reason for his success.