Aphy Liebno of Long and Foster in Baltimore, Maryland, clearly has what it takes to be a Top Agent. With more than three decades in the industry, she has dedicated herself to providing each and every one of her clients with unsurpassed service. Aphy’s solid work ethic, honesty and highly personable approach has resulted not only in a stellar career and almost universally satisfied clients, but also an impressive reputation as an agent who consistently puts her client’s needs front and center.
Aphy began considering real estate as a career back in 1986, when she left a twelve-year stint at General Electric to stay home and raise her newborn child. “I knew I had to find something to do,” she says, “and my husband suggested real estate, since I had always been interested in it. So we both went and talked to a local realtor, and we listened to their pitch. I ended up taking their classes, and it was great. I thought to myself, ‘okay, I can do this,’ and that’s how I got started.” Since then, Aphy has distinguished herself on numerous fronts, and has been the recipient of multiple awards and commendations. Selling primarily in the Baltimore County & City areas (though she travels to other counties when her clients ask her to), she is a member of the Greater Baltimore Board of Realtors, National Association of Realtors and the Real Estate Million Dollar Club.
While many other agents find a feeling of security in the team concept, Aphy prefers the solo agent approach, and which she executes with impressive aplomb. Her steadfast work ethic and detail-oriented approach help her – and her clients – feel secure that every step of the process is being closely monitored. “Does this limit my business?” she asks. “Yes, but I do better by just doing it myself and making sure that my clients come back to me. I’ll tell you the truth: I don’t feel like I’ve ever failed anyone.” This workmanlike dedication has translated into an impressive business that is based more than half on referrals and repeat clients.
Aphy’s dedication to forming interpersonal relationships with her clients is a large part of her charm as a Realtor. While agents rely primarily on the tools of the digital age, Aphy does as well…like texting or emailing, however she doesn’t want to lose sight of the personal approach to maintaining contact with her many clients, both past and present. “I’m old-fashioned that way,” she explains. “I’ll call my clients, or I’ll just stop by their homes to say hello and ask if everything is okay.” She also avails herself of cutting-edge technology and the advantages it brings. “I have an amazing CRM, and I’ll send out news about my clients’ neighborhoods, which they love. I also send them holiday cards, a few random mailings and I’ll use that opportunity to ask for referrals,” says Aphy.
Though the financial rewards of her career are not to be discounted, it’s the more personal side of the industry that Aphy finds most rewarding. “I like working with people,” she says. “I even enjoy working with clients who might be a little more difficult. I take it as a challenge to make them happy, and I usually do. Very often, we become friends.”
As for the future, Aphy’s plans are simple and very much in line with her overall business ethos. “I’m very happy with where I am right now,” she says. “I know I could take my business to another level, but I think that would hurt the personal relationships I’m able to have with my clients now. I really enjoy people, and I really love giving them my time. I wouldn’t want to change that.”
For more information about Aphy Liebno, please call 410-409-8041 or email [email protected]