Josh Prestia got into real estate almost by accident as what he thought would be a way of funding a love he had for motor sports, but he quickly fell in love with the industry. He began at Real Equity Estate Agents, a company founded by his father, and has been there his entire career. Now after nearly 15 years in the industry, you might say real estate is truly a family affair because in a sweet twist of fate Josh married the daughter of his father’s biggest competitor and all his wife’s brothers are also real estate agents! Based in South West Sydney Josh is now the manager of Real Equity Estate Agents and specializes in individual residential properties as well as project marketing on a small, medium and large scale.

Josh credits the personal touch and an intuitive approach to the business for much of his success. Making his clients comfortable with the process is his top priority. “I make a point to do the right thing by people and I always go with my instinct,” he says. “Honesty really is key. Money is one thing but if someone doesn’t trust you they’ll get cold feet either way.” Though he works with a solid team of administrative employees, he makes every effort to answer all his clients’ questions and concerns directly to assure them they have his full attention. This more personalized approach has earned him a repeat/referral rate of nearly 90% and made lasting friends of many of his past clients. “I’m very straightforward and open. I tell my clients if they’re unhappy or not satisfied with my approach then I’m more than happy to agree to a release on any agreement we may have,” Josh says he is very proud to say “I cannot remember a time this has ever happened”.

Another aspect of Josh’s business that sets him apart is his willingness to push boundaries in marketing his properties. In addition to using all the customary advertising outlets, Josh specializes in creative video marketing and employs special effects and green screen techniques with the goal of engaging the viewer’s attention from start to finish and his highly-organized team can turn out top quality productions in only a few days’ time. “I like getting out of my comfort zone and trying different things with marketing,” he admits. And though he’s a wiz at doing business on social media he still appreciates the power of a face to face chat and will happily knock on doors to say hello to his past clients if he happens to be in their street.

Josh is as dedicated as it gets. “I’m up at 4:45 every morning and if I’m not working, I’m with family or I’m sleeping,” he says with a smile. Although he may have to give up the sleeping as his wife has just given give birth to their second child! He confesses that he’s such a notorious workaholic that a friend had a dream that Josh was there at his wife’s delivery but then had to leave in the middle of it to get back to work! Regardless of the round the clock hours, Josh’s passion for real estate shines through and he has no intentions of ever giving up what he does simply because he enjoys it so much. Every day he strives to give his clients his best in all he does. Or as he says in his personal mantra: Make it worth it!.

For more information on Josh Prestia call:   +61-404-252-695    or email: josh@realequity.com.au