Dan McIntire recently applied an inventive, clever marketing strategy to his business practice that has helped him become an even more likeable loan officer in Roseville, Calif. He uses several comedic and expressive pictures in his email signature that are tailored specifically for the subject of each email. “I try to bring some levity and humanity to the home loan process. Most people would rather go to the dentist than deal with the details of obtaining a home loan, and I totally get that!” He adds with a laugh, “Let’s just say that some of the pictures are entertainingly ‘colorful’ and leave it at that.”

When asking what inspired him to incorporate humor into his business plan, Dan shares, “It happened by accident. I was taking regular head shots for my business cards, and my business partner was razzing me complaining, ‘You’re not smiling for real. You look like a stiff chump!’ So I let out this crazy laugh, and the photographer happened to snap it. The proof was so funny I decided to use it as a business card and email signature. It was a big hit with clients, realtors and escrow officers. Everybody seemed to need and appreciate the laugh.” Dan continues, “But I never forget that people are trusting me to guide them through an important financial process that is in most cases, the biggest purchase of their lives. The only reason I can get away with some whimsy is I am in fact very good at what I do. I know lending programs and rules, I’m a student of the interest rate market, I communicate well, I follow-up and am proactively accessible to both clients and realtors. Most importantly, when all is said and done, I deliver at the end whatever I promised in the beginning.”

With his charisma, down-to-earth personality, communication skills and work ethic, top mortgage professional in California Dan McIntire has enjoyed professional success and is consistently ranked among the top 20 loan originators nationwide at Cherry Creek Mortgage Company, a mid-size mortgage bank that funded more than $3 billion in home loans last year. In an industry where many loan officers shop, hop and stop at a new company every couple years, Dan is uniquely loyal. He shares, “I was hired and trained by Larry Challis, the branch manager of Cherry Creek Mortgage Company in Roseville, nearly 14 years ago. He and I and Charles Dickens have been through ‘the best of times and the worst of times’ together. I’ve worked with my business partner, Sherene Gray, for almost 10 years. Sherene is a fully licensed originator, just like me. She could go out on her own and do great, but we choose to work on all loan files together so that we can provide extraordinary service and attention to detail for clients. Our partnership has also allowed us to maintain some level of sanity and work-life balance. When I go on vacation, I know that our clients will lack for nothing during my absence. That peace of mind is priceless to me.”

Dan married his college sweetheart 18 years ago and says he is “blessed to be called ‘Daddy’ by two fantabulous children. My son is 12, and my daughter is 9. Thus far, neither of them has expressed any interest in becoming a loan officer,” he quips. “They seem to favor soccer, music, swimming and building tree houses. I plan to take them to the doctor’s office next week to see what’s wrong with them?!?!”

For more information about Dan McIntire, please call (916) 788-9836, email dmcintire@ccmclending.com or visit www.dan-mcintire.com