Shannon McCaffrey -Serving Kingston, Napanee, Belleville, Picton, and Gananoque

Shannon McCaffrey’s career in real estate began with an unexpected pivot. After graduating from Queen’s University with a four-year BAH degree, she initially considered law school but soon realized it wasn’t the right fit. She took a job selling hair salon products and loved the experience, but a family friend encouraged her to apply her sales skills to real estate instead. That advice proved to be life-changing, setting her on a path she’s pursued with passion ever since.

Today, Shannon leads a team of ten, serving Kingston, Napanee, Belleville, Picton, Gananoque, and the surrounding regions. She’s built her business on a deep appreciation for the area’s strong sense of community, describing it as a place where neighbours look out for each other and every outing is met with a familiar face. That environment, she says, makes the work all the more rewarding and reinforces her commitment to supporting the communities she serves.
When it comes to marketing, Shannon is focused on one thing: delivering maximum exposure and connecting each listing with the right buyers.

Every property benefits from professional photography, a virtual tour, and detailed floor plans, along with placement in Real Estate Today Magazine and syndication across the MLS and DDF networks. Her full-time marketing team also runs targeted social media campaigns, uses private agent referral groups to expand reach, and incorporates tools like text-enabled signs and live chat for instant buyer engagement. Each in-person showing is backed by a professional feature sheet that highlights the home’s best qualities.

While her marketing is comprehensive, Shannon doesn’t focus on promoting herself directly. Instead, she lets the quality of her listings speak for her brand. She believes that when people see a well-presented property and strong results, they naturally associate that excellence with her and her team. Her commitment to community giving—donating a portion of every commission to local charities—further strengthens that connection, showing clients that she’s as invested in the people of the region as she is in the properties she sells.

Shannon McCaffrey’s client relationships don’t end at closing. She keeps in touch through monthly newsletters, social media updates, and the organic connections that come from living and working in a close-knit area. For her, repeat and referral business—making up about 60% of her transactions—is the highest compliment, reflecting the trust she’s built and the results she consistently delivers.

Looking back, Shannon says she wouldn’t change a thing about her career path. She embraces both the wins and the challenges, seeing each as an opportunity to refine her approach and strengthen her systems. That mindset has allowed her to build a business that not only thrives in the marketplace but also makes a meaningful difference in the community she loves.

Shannon McCaffrey Contact information

The McCaffrey Team
📧 shannon@themccaffreyteam.ca | 🔗 Linktree | 📱 Facebook