Easy Blog Topics for Your Real Estate Blog

2018-06-07T22:01:10+00:00

Easy Blog Topics for Your Real Estate Blog   Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don’t choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again [...]

Modern Email Etiquette for Today’s Agents

2018-05-25T05:02:44+00:00

Modern Email Etiquette for Today’s Agents     In today’s tech-forward culture, consumers are constantly inundated with promotional emails, alerts, invites, and social media blasts. As a real estate agent or a loan officer, how do you stand apart from the noise? What’s more, how do you stay relevant in a digital landscape that’s constantly [...]

5 Fresh New Approaches to Content Marketing

2018-05-25T05:04:32+00:00

5 Fresh New Approaches to Content Marketing   A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services [...]

7 Deadly Sins of Personal Branding

2018-05-25T05:04:33+00:00

7 DEADLY SINS OF PERSONAL BRANDING   What is a ‘personal brand’?  Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling.  And in the case of personal branding, it influences how you want others to feel about you.   From your photos to other brand images, [...]

Are You Doing Business As YOU On Facebook?

2018-05-25T05:04:34+00:00

Are You Doing Business As YOU On Facebook?   Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a REALTOR® asked us, “Why should I bother with a company Facebook page? Can’t I just post everything from my profile [...]