While she was working forty hours a week and studying social work at school, Jen Tolley never imagined property and marketing would become two of her greatest passions. But when she went to work part-time for a real estate office, she quickly discovered she had a knack for the industry. After graduating from Kennesaw State University in 2009, Jen decided to earn her real estate license. In just a year and a half, she grew the company’s property management division from twenty to a whopping one-hundred and twenty managed properties. Having proven herself since day one on the job, today Jen is at the helm of a flourishing career, driven by a professional ethos of accessibility, reliability, and service that’s decidedly client-centered.

Serving the greater Atlanta metro region, Jen’s office is located in the city’s Northside area, where she now works as the Associate Broker and oversees the Rental and Real Estate Divisions. Her rental team is comprised of a Property Manager, Assistant, and Leasing Agent, and several real estate agents in the Real Estate Division. As division leader, Jen lends her expertise to training these members, reviewing their contracts, and partnering with them throughout the week to ensure all transactions progress with ease. On the property management side of the business, Jen offers wide-ranging services that include tenant procurement and full-spectrum management. She has cultivated a professional reputation for dependability, staying accessible to her clientele at all hours while maintaining open lines of communication. “My background in social work has helped me to be empathetic and communicate well,” she recounts. “I keep my clients calm and prepared. They’re often undergoing a stressful process, so I put myself in their shoes and provide as much information and support as possible.” With a robust 80% rate of repeat and referral business to date, Jen leaves a positive impression on those she serves.

As for marketing her listings, Jen applies a methodical and considered approach when boosting visibility for rental and sales listings alike. Incorporating professional photography and drone footage of houses, each home looks its best when presented online. Tried and true MLS listings are syndicated to major online platforms and provide optimal exposure with real estate agents far and wide. To leverage her vast professional network, Jen also submits her listings to her real estate agent partners who represent clients in the market to buy. Meanwhile, targeted ads on social media ensure homes stay front and center to ideal potential buyers. Going the extra mile to stay in touch with past clients, Jen always checks in by phone, completing the occasional pop-by with a gift in hand, and always remembers to celebrate home anniversary dates. Likewise, she is always curating her network, and as a member of the Board of Directors for the National Association of Residential Property Managers Atlanta Chapter, she’s always meeting new clients and real estate agent partners. In reflecting on her favorite aspects of her day-to-day, Jen explains: “I love working with people. Every day is different, every personality is different, and I enjoy meeting new people at a time in their lives when I can be of help and service.”

Outside of the office, Jen extends that same spirit of service to her local community. With a brother-in-law, father-in-law, grandfather, and uncles who served in the military, Jen takes a special interest in giving back to the veteran community, fundraising for deserving causes through her office. Additionally, she’s participated in organizing fundraising and charitable drives for Fisher House to support veterans, Goshen Valley Boys Ranch & Turn Around Ministries to help children in foster care, as well as for the Alzheimer’s Association. She has participated in a 12-mile team-based obstacle course to raise money for the Multiple Myeloma Foundation. In her coveted free time, Jen loves to do anything artsy—from scrapbooking to home decor to baking elaborate cupcake spreads to bring into the office. She also enjoys travel and adventure, and spending time with she and her husband’s dog, Bella. This November, Jen and her husband, Jason, are also expecting a new addition to the family: their first child, a baby girl.

Ambitious and passionate about her work, Jen plans to continue to expand the reach of her property management division and add to their property inventory. With a new website launching next month, she’s eager to develop additional marketing campaigns aimed toward online reach. As for her and her husband’s real estate team, Sold by the Closers, she plans to grow their team of three into a larger group of ten agents. With a forthright dedication to helping those in her community and a genuine enthusiasm for her team and role of leadership, inevitable promise awaits Jen Tolley of Backyard Realty Group.

To learn more about Jen Tolley, visit: www.backyardrealty.com,

e-mail: jen@backyardrealty.com, or call (770) 862-2651.