It was by no accident that The Ferraro Real Estate Team was ranked the #1 team of 2017 in the South Central Wisconsin MLS. The team’s achievement came about through concerted, coordinated efforts to lead with value and serve clients by way of excellent communication, well-run processes and systems. It’s a formula that underscores the sustainability of The Ferraro Real Estate Team’s success. “Our clients come first, they’re our top priority in everything that we do, from the moment we meet them to the closing and every detail in between,” says Jo. Ferraro, who entered real estate 20 years ago, recently partnered with eXp Realty, the fastest growing agent-owned real estate company in the nation, after many years as a Century 21 broker/owner.

“We are excited for the opportunity to bring more value to clients, agents and the communities we serve,” she says. Based in Dane County, Wisconsin; the team serves buyers and sellers in communities throughout South Central Wisconsin, with emphasis in Madison and the communities surrounding the capital city. Given their reputation and proven track record as a dynamic group of professionals going above and beyond to serve clients and community, the team is honored to serve a high number of repeat clients and referrals.

Jo and her team offer a ‘Guaranteed-Sale’ program. “It can be ideal for the move-up buyers,” she explains, noting that the program allows a client to write an offer on their dream home before selling their existing home when they are facing competitive conditions for buyers. “If I guarantee to sell their home at a price and a deadline we agree on, they don’t have to worry about a sale-of-home contingency on their next offer, which is a huge advantage.” She uses comprehensive marketing tools for every listing, including professional staging and photography, e-marketing and target marketing to databases in Jo’s expanded network. “For luxury listings, we do a luxury tour included in the Wall Street Journal, the Robb Report, other high-end marketing avenues,” says Jo. “We also utilize TV and radio advertising as well as social media campaigns.”

While accolades and votes of confidence for Jo and her team’s agents are common, their five, full-time administrative staff often receive flowers and thank you cards from their clients, too. “We make sure our clients are taken care of every step of the way,” says Jo, emphasizing their dedication to identifying and ironing out potential issues before they can complicate transactions.

For their proven efforts, The Ferraro Real Estate Team even earned the honorable endorsement of real estate mogul, Barbara Corcoran of the “Shark Tank” television program. In her endorsement, Corcoran says, “To sell your home on time for the most money, you need a sharp agent with a marketing strategy that creates the most demand. Bottom line, you need a partner that is willing to put their own money on the line for you. In Madison and South Central Wisconsin, that agent is Jo Ferraro and her team. Partner with the agent I trust, call Jo and her Team and get your home sold!”

Jo most enjoys helping make the dreams of all of her clients’ come true while removing stress from their moving process. “They’re making an important transition or change in life and we want to be reassuring, educating and helpful,” she says, mentioning how important it is for buyers and sellers to take time choosing a proven team who will partner with them and treat them well. The Ferraro Real Estate Team also values commitment to community, giving back wherever possible and incorporating community food drives and the like into their customer appreciation events. They recently matched every donation they received for the Salvation Army in Dane County when the whole team rang bells and spread holiday cheer. They also participate in Koats for Kids and support Habitat for Humanity of Dane County.

In planning to lead with even more value in 2018, Jo says she also leads with her heart. “That can sometimes hurt but I believe it’s the best way to do business,” she says. “Our blueprint for success is in the details and the most important aspect of our team is that we share the same core values. Every decision in some way goes back to our company’s core values.”  True collaboration defines their teamwork in an environment where agents help each other grow and, in turn, make their clients’ dreams a reality.

To learn more about Jo Ferraro and the Ferraro Real Estate Team, visit, go to Facebook, email or call 608.445.2287


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