TOP REAL ESTATE AGENT IN TEXAS BETTY EPPERSON
If you ask Betty Epperson’s clients, they’ll tell you: this Platinum Top 50 Realtor and Million Dollar Guild member gets the job done. She negotiates the best terms, knows how to get everyone communicating, and thinks outside the box to get the best possible outcome. Betty means business.
She works primarily with builders and developers, focusing on condos of every type, from office structures to luxury townhomes. She serves a swath of Texas from San Marcos to Killeen with six strong, highly educated agents, and her repeat and referral rate is a remarkable 95 percent.
“I’m not afraid to get in there and get the job done,” Betty says. “I specialize in taking care of developments from the ground up, starting with the acquisition of land to producing the best possible product for that area, including open design plans, specifications, sales plans and hiring the team to sell it. I carry it to the end of the project.” She’s a one-stop shop for developers.
Betty found her niche more than 20 years ago when she went to work for a builder. She had bought a townhome from him and felt his company was one she’d like to work for. After a few years with him she became a licensed real estate agent, and about seven years later, a broker. Two years after that, she opened her own company.
She utilizes all the available tools to market her listings. For commercial clients, she advertises on CoStar and LoopNet and uses sift lists, networking and all the online platforms. She takes advantage of social media, Craigslist and traditional mailers, and if she’s putting on an event, she’ll advertise in the newspapers. She puts signs everywhere. Depending on the property location, she puts fliers in the local H-E-B and advertises in their mailer.
Staying in touch with past clients comes naturally. Besides her mainstays of email, social media and postcards, Betty maintains a suite at Dell Diamond and invites former clients for games and concerts. She enjoys getting to know them on a personal level.
“I thrive for the transaction and getting the deal done,” she says, “but ultimately, helping my clients achieve their financial goals, invest, or find the home where they can raise their family is the best part. Each client has a different perspective. I love to focus on it for each one.”
You can tell from Betty’s community involvement that she cares deeply about helping others. She’s the Austin chapter president of Condo Specialists, a designation platform for agents and brokers who specialize in selling condos. She’s on the board of the Georgetown Business Association, which puts on an annual charity golf tournament to help put kids through college. And as part of a mentoring panel of top producers, she helps new agents learn how to become heavy hitters in the real estate community. She also supports Flying Viking, a nonprofit that takes children with life-threatening diseases for airplane rides to let them feel like a pilot for a day; and with her husband, a motor officer for Travis County, she puts on charity events to help the families of officers who’ve been shot. In addition, she redirects any bonuses clients might offer her to school charities or dog rescues.
Betty’s primary goal, as she mentors her small team of highly skilled agents, is to help them become as successful as she is and give back to the community. She sets personal goals to continually become better at what she does—and she always meets her goals.