TOP REAL ESTATE AGENT IN TENNESSEE KATHY MAY-MARTIN
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Kathy May-Martin started in real estate in 1992 “I chose real estate as a career so I could work around motherhood and find a work-life balance.”
Today, she works solo, with the help of two unlicensed assistants and serves areas around the West Knoxville, Tennessee Metropolitan area. “My clients have me as a point of contact…for contracts, negotiations, questions and concerns” she says. “I have also been the managing broker at the Coldwell Banker Jim Henry & Assoc. office for the last 23 years.” Last year, she closed a total of 86 units herself, totaling $19,580,260.00 and ranks in the top 1% of Coldwell Banker agents nationwide.
Much of that success is thanks to a well-nurtured and cultivated repeat and referral business, which Kathy estimates at about 60% of her success. She credits her commitment to service and her attention to detail for those numbers, as well as her passion for real estate and her established foundation in the area and community, which grants her a deep knowledge and experience of the region that she can pass along to clients. “The important qualities that set me apart are my knowledge, experience and work ethic,” she says. She describes her work ethic as “nine days a week,” but still manages to maintain a balance between work and family. “I love what I do,” she says. “That keeps me looking toward the future and empowers me to be the best I can be.”
When it comes to staying in touch with her clients, Kathy uses a CRM, and mainly relies on email and social media. “When customers get on their computer, they see me,” she says. “I’m that pair of shoes you keep seeing pop up on your Facebook.” The Internet also helps a great deal with her marketing, via the major real estate websites like Realtor.com, Zillow, Lakehouse.com as well as Coldwell Banker, numerous other websites and her own personal website. She implements a company to market her personally, another company to keep her engaged with her audience, and her assistants market her listings on social media sites like Instagram, Pinterest, LinkedIn, and Facebook, and she takes out ad space on local news sites as well as in print. Due to the noise of emails and social media this year, Kathy has also adopted an up front and personal approach, to stay in front of her market with a presentation she can share with local businesses and organizations to keep them up-to-date and informed about their market and the services she offers.
While she allots time each day to do desk work, it’s being out in public that Kathy really loves. “I love being outdoors, I love meeting people from all walks of life,” she says. “I think the most important thing that I enjoy about this business is that I learn something new every day. This business is constantly evolving and changing, so I’ve learned to stay on my toes, be flexible and embrace change.”
“I’m very invested in the community I live in, too,” Kathy says. “I currently sit on the Roane County Chamber of Commerce, the Fort Sanders Foundation Board, and I’m currently a member of the Harriman Rotary Club.” On top of all of that, she also helps out with a lot of community organizations through donations and sponsorships. She also enjoys spending time in the area’s beautiful outdoors, golfing, hiking and boating on the lake.
“I don’t have any plans of downsizing or scaling back anytime soon,” she says of her future plans. “I have a daughter in [real estate], so at some point in time, I’ll be the knowledge and experience of the business, and she’ll be the energy and do the legwork. That’s not in the immediate future, but that’s my succession plan, getting her invested in this business.” Kathy also became an Amazon Best Selling Author with a book last year called The Essential Guide to Buying and Selling Homes, The book was named #1 in Real Estates sales and #1 Hot New release in multiple categories on Amazon, “I am so honored to be a part of this book,” she says. “It’s a testament to my hard work and dedication to the business for almost 3 decades.”