TOP REAL ESTATE AGENT IN PENNSYLVANIA BRIAN LANOZA
Brian Lanoza of Century 21 Advantage Gold says his advanced training through coaching has taught him the three roles of a top notch REALTOR®. An agent is a consultant and communicator, available to answer questions and concerns throughout the process. An agent is a negotiator, keeping the client’s best interests at heart. An agent is the overseer of all transactional details, making sure all timelines are followed; all I’s dotted and T’s crossed.
The Philadelphia agent and lifelong resident prides himself in his commitment to clients in all three capacities. The full time agent is happy to serve his clients in all four counties surrounding Philadelphia. As a negotiator, he treats client’s money as if it were his own, attaining a fair deal with the best possible terms. “I want my clients to know I’m just a phone call, email, or text away. I do everything in my power to eliminate the potential stresses to allow my clients to go about their everyday lives.”
Brian’s 11-year track record and positive online reviews on sites such as Zillow attract clients. “I generally average about 50 to 70 sales a year. That translates into a very experienced agent, willing to do a great job for clients,” he says. The agent came to real estate with a high school education and no sales experience. After a decade in the printing business, he says he had originally earned his license with plans to sell houses part time and to serve his personal investment business.
Within his first three months in real estate, Brian called his wife from the printing shop to ask, ‘Are you secure in your job because I just quit mine!” he jokes. His very first year in the business, he had settled over 35 transactions and won the prestigious Rookie of the Year Award at Century 21 Advantage Gold, Philly’s largest Century 21 real estate firm.
Brian adds his broker Bill Lublin and the Century 21 franchise have provided him with real world training and tools, as well as an open door policy, which have been instrumental in building a foundation for his success. “It’s also a big reason why I’ve spent my entire career with the company,” he says. “I’m grateful for my first in-office mentor Jerry Jay, my office manager Phil Rosen who for the last several years has been like another older brother to me, my assistant Sonia, and my clients who have supported me by giving me the opportunity and their trust.”
The agent adds, “Without my support system of my wife and two children who allow me to be available to my clients days, evenings, and weekends, I would not have been able to be as successful. Even with the amount of time I commit to clients, I’m proud to say, I’ve never missed any of the important events in my children’s lives.”
How did Brian start his successful real estate career? “In addition to my sphere, I sponged from the more experienced agents in the office, asking them questions, listening to how they would speak to lead calls or customers who would just walk into the office. After hours, I’d even make cold calls to different neighborhoods. I contacted several hundred people using old school prospecting. I knocked on lots of doors and would pass out my card at first time buyer seminars. I pressed the flesh like a politician,” he recalls. He says, “real estate is a business where you wake up unemployed every day until you meet a new or repeat client.” For Brian, the first time homebuyer holds special appeal. “There’s nothing like giving keys to the first time buyer. It’s a privilege to be part of that,” he shares.
Top real estate agent in Pennsylvania Brian Lanoza aims to educate each client at first meeting about the entire process. “Even with all the information available online, I like to personally educate the client about which steps he or she should take to best prepare and in what order to take each step,” he says. “It’s really important for the consumer to understand what separates me from other agents is the personal touch and dedication to getting the job done right. It’s more about the experience for the client and the relationship I want to continue after the sale. I want clients to be happy during the process and after, to refer to family and friends. I want them to think of me first when they need help with a real estate question or transaction.”