Leading a team of eight real estate agents, Lori Hicks has her finger on the pulse of the Columbus market, and she’s ready to share her expertise at a moment’s notice. “I try to be the Real Estate Agent I always wanted to have,” she says. “That’s my motto. I remember what it was like when I was on the other side—agents would take three days to get back to you. That’s my pet peeve.”

Customer service is clearly the key for Lori. When she receives a phone call or an email, she returns it immediately. She understands that people want feedback, especially in today’s market. “Buyers want to get in that day and have a chance at the house,” she says. She makes it her business to to be available.

Lori always wanted to be a real estate agent, but instead she managed properties for 25 years. One day she got a heads-up that her company planned to sell the properties. Did she panic? Not at all. She knew an opportunity when she saw one. “I figured at my age, I had one chance left in life to do what I really wanted,” she says. She went back to school and got her real estate license. She started selling in 2008 just as the market crashed, but it didn’t really affect her. “I just started selling and have been very successful at it ever since,” she says.

It’s no wonder she’s been successful. She markets her business on all the major sites such as real estate agent.com, Trulia and Zillow, as well as on social media—particularly Facebook. And she has a steady stream of referrals.

Nothing pleases her more than helping make her buyers’ and sellers’ dreams come true. “It’s about what works for them, not for me,” she says. She particularly enjoys seeing first-time home buyers get to the finish line and understand what they’ve done to get through the process, which can be very confusing. “When they get there and they’re happy,” she says, “that’s most rewarding part for me.”

Top real estate agent in Ohio Lori Hicks and her team have a high customer satisfaction rating and have won a variety of awards and recognition. But the awards people nominate them for that they haven’t applied for are the ones that mean the most to her.

Lori gives her team members opportunities to work with both buyers and sellers. When she started, she was on a team that didn’t require her to specialize as a buyers’ or sellers’ agent. It was perfect, because she wanted to learn both sides. When she became a team leader, that’s how she structured her team.

Moving forward, she wants to help her team do more, and plans to put more systems in place so they can. “I don’t want to get any bigger,” she says, “I just want to get my team trained so they can take on more of the clients.”

For someone who puts extraordinary effort into her work, Lori still makes time for the most important thing in her life: her family. She enjoys going on family vacations with her husband and children, such as the upcoming trip to Gauley, West Virginia, for whitewater rafting. They rent a little house there that’s just right for staying in, cooking dinner and having time together. Time away from work actually helps Lori to be the best Real Estate Agent she can be . . . the one she always wanted to have.

 For more information about Lori Hicks

Keller Williams | Greater Columbus

Hicks Elite Realty Professionals

(614) 332-4391 Cell (614) 474-5679 Fax

Lori.Hicks1@Outlook.com

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