TOP REAL ESTATE AGENT IN HAWAII SEAN SONODA
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Sean Sonoda worked as a licensed plumber for his father’s plumbing company, when he took an interest in some of the property managers he met during his work. He discovered that they were all required to have a real estate license, which sparked his interest in the real estate world. He decided to do some research on how the business of real estate works. Finally, he started taking night classes to obtain his own real estate license, and began his career as a REALTOR® in 2006. Sean has currently built a small team and serves the beautiful island of Oahu, in Hawaii.
When it comes to promoting his listings, Sean makes a concentrated effort to invest in marketing. “I set at least 10% percent of my commission for marketing,” he says. And the first step of good marketing is having professional photos. “Currently, more than 80% of buyers out there are looking online first, so we need great pictures to attract them to want more information or to schedule a showing appointment. If the property is vacant I professionally stage it, and if it’s tenant or owner occupied I will go through it with them and we’ll shuffle things around and make it look as best as possible for pictures.” Afterwards, Sean makes sure to heavily promote the listings through social media blasts, as well as prospecting around the neighborhood through cold calling and postcards. And his approach definitely works because Sean sells anywhere from $18 to $20 million in volume each year.
In order to sustain his great repeat and referral rates, Sean makes sure to stay in touch with past clients and check in with them via email as well as mailers. For Sean, this comes pretty naturally as he truly cares about the clients he serves. “I like helping clients as if they’re family, especially first time homebuyers. I always want to make sure they’re really happy and that I do my best job. I’m always learning and adapting so that I can make the experience as smooth as possible for them.”
Sean also attributes his great relationship with his clients to the fact that he keeps their best interest in mind while also challenging himself to be the best agent in his area. “I want to make sure I go above and beyond most agents. A lot of clients tell me how much more they enjoy working with me than their previous agent, how it’s like a night and day experience. And because buying a house doesn’t happen as frequently as going to a restaurant, most people just don’t realize when their agent isn’t doing all the things they should be doing for them, until they start working with an agent who does. I think this is why my clients remember me and recommend me to their family and friends.”
In the future, Sean would like to continue growing his team and his business further. His background in construction gives Sean an edge and allows him to help clients in various ways. And helping clients is what remains his top priority going forward. “I want to help more people and make this a great experience for them.”