In the 13 years since she entered real estate, Debbie Huscher’s award-winning marketing prowess and her unmatched professionalism have boosted her success along with that of her team and all their clients. Debbie, who previously spent 20 years in sales and marketing for a beverage company, brings ingenuity to every real estate engagement. “I’ve built my business by transferring the skills I gained as a national brand manager,” she says, adding that while she thrived in brand management, she chose real estate as an alternative to a corporate relocation. “Sales and marketing were always my areas of expertise, so I get to remain rooted in my community while still using the marketing skills I developed.”

Through William Ravies, The Huscher Group, which also includes three agents and an assistant, provides exemplary service across wide price ranges and residential options in Middlesex and New Haven Counties. Using integrated, boutique-style techniques, they tailor each property’s marketing to showcase its greatest attributes. “I seek out innovative marketing tools,” she says.

All listings receive professional photography, whether priced at $100,000 or $1 million, and the team also creates videos for each property. Debbie even takes advantage of drone photography and video as needed. In addition, Debbie finds infinite opportunities for creativity on the internet, where her team implements targeted social media marketing campaigns, going far beyond the expected.

“One listing had a lot of amenities outside, so I hired one of my sons and his friend to star in a video enjoying the property,” she says. “They were skateboarding, doing flips in the pool and showed the lifestyle the property offered.” Elaborating on the importance of highlighting every property’s special features, Debbie describes how she placed a Thanksgiving Day ad in the local paper with stories in the sellers’ voices describing why they are grateful for the home they’ve owned. “It goes beyond saying it’s a four-bedroom, two bath home; it spoke from an emotional standpoint.”

When marketing The Huscher Group, Debbie and team do what comes naturally. “We stay in contact and we host client functions,” says Debbie. During the summer, for instance, the group held a “Bad Moms” screening party at a movie theater. “It was girls’ night out and about 50 clients attended,” she says. “I also like to pop by to visit clients and stay up-to-date on their lives.”

Finally, although she has a team, Debbie emphasizes the professionalism around which she has built her reputation. “When you hire me to sell your home, you work with me,” she says. “And buyers are in great hands with our team of professionals.”

As an active, 16-year resident of Durham, Debbie’s devotion to community increases her standing. Besides her immersion in local school and sports as the mom of two boys, Debbie has previously held a position on the Economic Development Commission. “I’m also the Marketing Coordinator for the annual Durham Fair, which is one of the largest all-volunteer fairs in the country,” she says.

“We get over 200,000 people every September. It’s a lot of fun and also contributes to my marketing skills and my network.” Debbie thoroughly enjoys embedding herself in the local lifestyle. “I was a transplant myself,” she says. “I moved here from California in 1996 and didn’t know anyone. Now I’m the local expert! I love making clients happy whether they’re relocating here or selling during a life transition,” she says.

Moving forward, The Huscher Group will continue finding innovative ways to distinguish themselves and the properties they sell. “We’re always looking at how we can be on the leading edge for our clients,” she says.

To learn more about Debbie Huscher, visit TheHuscherGroup.com, email Debbie.Huscher@raveis.com or call 860.918.4580