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TOP REAL ESTATE AGENT IN CALIFORNIA PHILIP BORODA

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With more than three decades in the industry, Philip Boroda is still thriving and can’t wait to see what the future holds. He got his start right out of high school when a former partner of his had a father who was a big time real estate investor. “We would drive along with him and collect rents, it was just fascinating,” he says. “We thought it would be a great fit for us, so we dove into it.” They were just 18 years old and already earning their real estate licenses. “It’s been a great ride, and every day still has new challenges. I just love what I do.” Today he has a staff of 14 people within Coldwell Banker. He got his start in real estate with for sale by owners, and back in those days, they were so easy to deal with. Working out of the Sherman Oaks and Beverly Hills offices, he covers all of Los Angeles County. The vast majority of his business consists of repeat clients and referrals, a testament to his superior service and dedication.

“The most important thing we have in this industry is our reputation,” he explains. “So we practice good service, honesty and integrity.” Although half of their business consists of REOs and Foreclosures, the other half is regular retail. They keep in touch with everyone they work with so they can maintain those relationships. “I even stay in touch with people that I sold in 1982 and 1983, I keep in touch with everyone.” Not only does he stay in touch, but he makes sure to treat each client as he would a family member or friend. Philip and his group guide their clients throughout the transaction, and always maintain constant communication, so there are no questions left unanswered. They help keep the process as smooth as possible and lessen stress.

When it comes to marketing, he also goes above and beyond. They advertise listings on the MLS, Facebook, Twitter, LinkedIn and more, social media is such a big part of our real estate world today. Philip also provides brochures, fliers and goodies at open houses. “We basically touch on every avenue, if there’s a buyer out there, we’re going to find them.”

During any free time, Philip is hanging out with his family and his good friends at all the hot spots in Los Angeles. He also loves giving back to the community, and works closely with the homeless in Los Angeles. “That’s been one of my crusades that I’ve been doing as the homeless population continues to climb. We go out on Thanksgiving and Christmas to give them food and help out.” Philip also loves learning, and travels to conferences throughout the year as a speaker and to keep up on market trends and the real estate industry.

As he looks towards the future, the excitement continues to grow about helping as many people as possible with their real estate goals. “I love building relationships, it’s a very fulfilling career for me.”

For more information about Philip Boroda, please call 310-968-3844 or email [email protected]

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