With a background in law, top real estate agent in California Mick Pfaff spent 30 years working as an international trader, where he honed his negotiation skills and business acumen. Mick was involved with commercial, military, and recreational properties, providing contractors and construction materials. When he sold that company in the late 90s, it was a natural transition for Mick to turn to real estate. “I quickly fell in love with it,” Mick says. “I enjoy the community that I work within because they’re the leaders of the business movement, and there is affluence and diversity here. Real estate can be a tremendous challenge because every transaction has special issues, and I’ve been very successful at it.”
Mick serves the greater San Francisco-Monterey Peninsula, as well as selling equestrian and agricultural properties in the Central Valley. About 90% of his business comes from repeat and referral clients. “At the price points we work within, it’s a referral business,” Mick explains. “People want to contact an agent who’s been referred to them from a successful transaction.” Mick builds a strong feeling of trust with his clients. “For most of my transactions, I represent both the buyer and seller,” he says. “When you handle both sides of a transaction, you secure the confidence of the people involved. I’m known for my ability to negotiate and keep people at the table until the deal is done. Clients appreciate that I am there from the start to the end, I follow through, and I leave no stone unturned.”
When it comes to marketing his listings, Mick draws on significant resources to generate exposure and interest. “I work with an extraordinary photographer who does full-blown videography with drone aerials and professional voice-over narration, as well as 3D Matterport tours,” Mick says. “I have multiple websites and advertise myself and my properties in leading local publications here in the Monterey Peninsula. Through Sotheby’s International Realty, I’m on all of the websites locally, nationally, and internationally. No one has a broader scope than Sotheby’s International Realty, and when you have a major property with them, it’s exposed everywhere.”
Mick likes to give back, and he has been a lifetime donor with the ASPCA, St. Jude’s Hospital, Wounded Warriors, and Disabled Veterans for the last 20 years. When he’s not working, Mick enjoys golfing, swimming, boxing, and spending time with his ten grandchildren.
Looking toward the future, Mick says, “I want to continue to grow. My wife is a major designer here in the Bay Area, and we do a lot of projects together. I don’t know anyone who presents this package at this level in our geographic area.” When working with his clients, what Mick enjoys most is the thrill and challenge of the hunt. “You’re sitting with people, assisting them in spending millions of dollars based on your expertise, your understanding of the marketplace, and your ability to secure a deal for them that will impact their financial future,” he says. “I always say that I don’t sell properties, I sell lifestyles. I’m not selling a house, I’m selling you a lifestyle here in the Monterey Peninsula.”
To find out more about Mick Pfaff, you can reach him at 831-588-2154 or firstname.lastname@example.org and
online at www.sothebysrealty.com/eng/associate/180-a-4561-62187527/mick-pfaff