TOP REAL ESTATE AGENT IN CALIFORNIA LAURA KLEIN
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Top Agent and Broker Laura Klein of Klein Real Estate in Los Angeles is committed to providing each and every one of her many grateful clients with the very best customer service to be found in the City of Angels.
Klein Real Estate is a family business that began in 1993, and consists of Laura Klein, broker, Larry Klein, broker/general contractor, Esther Klein, full-time agent/interior designer, Kevin Klein, property manager, and Mitra Malek, full-time agent. “I’m a Broker, and my father is a Broker and a General Contractor,” says Laura. “He’s developed properties all over Los Angeles for over thirty years, so he looks at properties from a different perspective, and it gives our clients an advantage.” Laura herself holds multiple designations, including Certified Negotiation Expert, Pricing Strategy Advisor, Certified Buyer Representative, Certified Luxury Home Marketing Specialist, Sellers Representative Specialist, Seniors Real Estate Specialist, and Property Management Certification. With over 50 years of combined real estate experience representing both buyers and sellers, the team prides itself on being local with a global reach. They also put together property investment groups and have an extensive property management division.
While Laura grew up immersed in the real estate world, thanks to her parents, she initially showed interest in a career in the entertainment industry. Upon completion of college, she began a career in Marketing and Advertising for film, then television, then the interactive industry. “After twelve years, and deciding to become a mom,” says Laura, “and having been doing real estate on the side for a while, I decided to take the plunge and go full-time. So in 2004 I left the entertainment business and went into real estate. I’ve been doing it and loving it ever since.”
Selling primarily on the West Side of Los Angeles, Laura can boast that 85% of her business is based on repeat and referral clients. One of many reasons for this excellent client loyalty is, believes Laura, the high quality of service she provides. “We really specialize in providing one-on-one service with our clients,” she says. “We don’t hand them off to anyone else, we take them through the process and we’re very involved with them.”
Laura understands the value of continuing education when it comes to the real estate industry, and to that end strives to stay on top of the ever-evolving Southern California market. “I stay on top of everything in the market,” she says, “and I apply all that I’ve learned – not only in real estate but from my prior career – in everything I do and it serves my clients very well, whether it’s preparing a client to be a strong buyer, to being on the selling side and presenting their properties properly and getting the most amount of money for them.”
Staying in touch with her past clients figures prominently into their loyalty, Laura believes. “I send out newsletters electronically every month,” she says. “I reach out to them many times every year, and meet up with them face-to-face time where we’ll get coffee, lunch or dinner at least once a quarter. I try to stay in front of my clients and be available as their resource for all things real estate related.”
Savvy marketing that combines tried and true formats with cutting edge technology ensures that Laura’s listings get the attention they deserve. “We do everything,” she says. “From every form of social media and online advertising to a variety of print campaigns, word of mouth, and networking. We make sure that each of our listings reach potential buyers everywhere; local national and global. ”
When she’s not working, Laura enjoys spending time with her partner Tracy and son Seth, walking her dogs, biking, surfing, sailing, skiing, traveling or just hanging around by the pool, at the beach or in the mountains.
As for the future, Laura’s plans are to continue expanding Klein Real Estate. She looks forward to growing smartly, hiring additional agents, and the opportunity to share her hard-earned wisdom. “I like to mentor new agents,” she says, “and impart some of my knowledge to them so they can experience what I’m experiencing in a positive and successful way.”
Despite her financial success, it’s the people she gets to work with that provides the most satisfaction for Laura. “I love connecting with people,” she says. “And helping them buy and sell properties and build out their real estate portfolios. Even though it’s a product we’re selling, it’s really all about connecting with people.”