Kimberly Ward’s journey in the real estate world began as an intrinsic part of her upbringing, as her father was renowned for his roles as a builder, property flipper, and general engineer in the vibrant landscape of Carmel, California. Raised amidst Big Sur’s luxury home renovations, Kimberly’s younger years were spent on job sites, breeding a profound passion for the real estate industry. Following her college years and contributing to her family’s business while building her own family, Kimberly sensed a perfect moment to transition into real estate. After being licensed for a decade, she works as a solo agent, assisted by a small yet efficient marketing and administrative team, alongside a recent addition, an agent who joined her at Compass. Kimberly is a Founding agent at her Compass office.
What distinguishes Kimberly is her natural ability to develop genuine connections with her clients, considering them like family. Her unwavering dedication revolves around providing a high standard of client care. Kimberly’s real estate expertise serves Santa Cruz, California, a place she has held dear since childhood for its world-class mountain biking, scenic beauty, surfing opportunities, favorable weather, and vibrant community and culture. Located just forty-five minutes from Silicon Valley, this region attracts professionals seeking leisure from high-stress environments, often investing in vacation homes in the Santa Cruz area.
In her creative approach to marketing listings, Kimberly closely tracks market conditions to tailor her strategies. Utilizing tools like 3D Matterport for immersive virtual tours, she showcases the property and the lifestyle it embodies. Kimberly’s approach involves understanding the unique market dynamics of Santa Cruz, where demand remains high. Asserting a “price low, sell high” tactic, she leverages visual aesthetics, staging, and her hands-on approach to enhance and sell the Santa Cruz experience. Her work ethic and grit extend to personally handling laboring tasks such as laying mulch for a property’s sale preparation. Kimberly is also a member of REALM® Global, which individually selects world-class real estate professionals with years of experience in the luxury industry. This grants her the ability to promote her listings to a group of high-producing agents. Kimberly’s devotion to her clients goes far beyond the standard, evident in her willingness to transcend expectations and deliver exceptional service.
For Kimberly, the magnetism of real estate lies in its ever-changing nature and the constant learning opportunities. She cherishes the deep relationships made with her clients, considering herself a pillar of support through the intense journey of buying or selling a home. Beyond her professional responsibilities, Kimberly remains actively engaged in her local church, kids’ sports activities, and community initiatives like the Boys and Girls Club in Santa Cruz. Her involvement spans from surf events to charitable activities and close-to-home fundraising efforts that have raised considerable donations for individuals in the community.
As for the future, Kimberly plans to grow her production while achieving a healthy work-life balance. Her goals involve nurturing her client base through referrals and strengthening her team to provide intentional, top-tier service without compromising quality. “Real estate is not just a transaction; it’s a relationship,” she shares, emphasizing her commitment to maintaining this ethos. Content with her current position in real estate, Kimberly will continue to service the Santa Cruz community, appreciating its culture-rich and sun-kissed lifestyle.