It began eighteen years ago for Gina Odom, where she first found her career in real estate. Initially planning to finish a master’s degree in social work, Gina followed a slight detour after working for a top producer located in San Francisco. Finding that she enjoyed working for him and the variety of daily tasks, Gina found herself inspired by the idea of creating her own brand. Her entrepreneurial spirit kicked into gear and she started working full time in real estate.
For the past nine years, Gina has represented Santa Cruz County. She has generated a referral client network of 50% after working diligently to harness a committed clientele base. While a new resident, her first couple of years finding clients were mainly from online leads and prospecting. Gina admits it took hard and earnest work to rebuild her business in a brand new area after moving from the East Bay market where she had built a successful referral business.
One of Gina’s practices that keep clients coming back includes her honest and upfront approach to communicating clearly to her clients. Gina gives us a perfect example of her upfront work ethic, stating, “Not everyone is always the right match,” demonstrating her genuine and bold personality. Clever to generate a system with her clients, Gina stays in touch with them through pop-byes, phone calls, cards, coffee dates and sending out annual reviews. Using social media and picking up the phone to make sure desired clients hear from her, she always proves herself an intentional, professional, and trustworthy agent in the real estate industry.
With most listings advertised through social media marketing, she has also sourced work to various marketing platforms to expand her client reach. As a result, Gina sold thirty-two million in volume in 2021. For Gina’s success, which is evident she is thriving, she also loves the demands and ever-changing daily tasks of her job as a real estate agent. Whether it’s the dynamic and cultural differences among her clients or the variety in architecture and landscapes, when asked what she loves the most, she says, “All of it, even the hard days.”
Gina currently donates her free time driving for a local organization called Teen Kitchen, which delivers thousands of meals helping those in need. When Gina isn’t working or volunteering, she is a mother to her ten-year-old daughter and three dogs. She enjoys spending time with her loved ones, hiking, camping, and traveling, and considers herself a big family person.
Gina’s future plans include nurturing a property management company she created, mentoring other agents, and to launch her own non-profit called GRO Community which will help people with down payments and closing costs. Gina will continue goal setting while wisely choosing her career intentions but importantly will continue to do what she loves as a top real estate agent.