Carol Taphorn began her real estate career after a less than satisfying experience with an agent when selling her home. “I was a stay-at-home mom, and since my youngest was in grade 5, I was hunting for something to do,” Carol recalls. “I was unhappy with the agent we worked with, and my husband suggested I could do better. I went into real estate, and the rest is history!” That was in 1973, and in the 48 years since, Carol has excelled at helping her clients achieve their real estate goals.

As an agent and broker with the successful independent company Interior Properties Real Estate, Carol serves a large geographic area in central British Columbia. She is based in the small city of Williams Lake and covers the rural surrounding areas, all the way to the coast. About 85% of Carol’s business comes from repeat and referral clients, an impressive feat that speaks to the trust and confidence she inspires. “I love what I do, and my clients know it,” Carol explains. “I wouldn’t be here after all these years if I didn’t love what I do. People are very savvy, and they can tell whether you are sincere in liking what you’re doing.”

Her people skills and client-focused approach set Carol apart. “I’m a people person, always have been,” she says. “I love helping people find a place to live. This is a people business, and if your motivation for going into real estate is making money rather than helping people, you won’t be successful.”

Staying in touch with past clients comes naturally for Carol. She keeps in contact via mailers that include sending out calendars, but mostly she says, “This is a small town. I run into clients in town, and I pop by sometimes to say hello. I’m able to keep in personal contact that way.”

When it comes to marketing, Carol embraces using the internet and technology to ensure maximum exposure for her listings. “Before Covid-19 hit, we used to do a fair amount of open houses and in-person events,” she says, “but even though we have not been able to do that lately, business has been so busy that we really haven’t missed it. Our marketing is principally face to face, newspaper advertising, and internet advertising.”

Community involvement is important to Carol, and she serves as president of the local hospital foundation, as well as president of the local hospice association. She belongs to the Catholic Women’s League and serves on the diocesan council. When she is not working or giving back, Carol enjoys spending time with her family.

In the future, Carol says, “I want to keep working as long as I can. I’ve been here a long time and I’m still going strong. I love what I’m doing, and as long as I enjoy what I’m doing, I will be here.”

To find out more about Carol Taphorn, you can contact her by phone at (250) 392-0633, or by email at ctaphorn@wlake.com. You can find her online at https://caroltaphorn.com/.