Professionalism, expertise, ethics and skill. That’s what Paul Murphy is all about, and with his 28 years in the real estate industry, those qualities come naturally.

“I’ve always believed in putting the client first,” he says, “in looking after their best interests. It’s important to understand that the negotiation process, marketing and strategy all play a big role in achieving the best outcome for clients. That understanding comes with experience.”

And experience is what sets Paul apart. He doesn’t just sell a house, he gets the best price for his client, whether that client is a buyer, seller or property investor. He anticipates possible pitfalls and makes sure the process is smooth and efficient, from the first day to settlement day.

Paul began his professional life in the eighties with several shops of his own, but soon he had had enough. Always interested in properties, he sold his shops and went knocking on the doors of real estate agencies. At the second door he was offered a job, and he’s never looked back! Now Paul and his team of five agents at OBrien Real Estate  serve the Frankston area. Repeats and referrals account for about 45 percent of Paul’s business, and he often represents the children of his former clients.

His dedication has brought stellar results. Paul has earned the designation of Top Salesperson at four different franchises, including offices in Frankston and Patterson Lakes. In 2014 he was honored with a Top Producer award, which placed him among the top 3 percent of agents throughout Australia in sales volume.

When it comes to selling a home, experience makes a difference, and that’s where Paul shines. He takes time to understand the property, where it sits in the market and how to get the best outcome. He puts a strategy in place that exposes the home to the highest number of buyers possible. Then he advertises on digital media such as RealEstate.com and Facebook, where he can target his audience. He still uses the local newspaper and print media, too, but finds digital media more effective.

To stay in touch after a transaction closes, he uses a Customer Relationship Management (CRM) system and business cards, and sends out a quarterly newsletter containing an update about the marketplace and other useful information.

At the end of the day, people are the reason Paul loves his work. “There is no better feeling in real estate than getting the outcome a client wants,” he says. “And then opening that bottle of champagne!”

Sharing others’ joy, as he does, also translates to the community. He enjoys sharing his skills—it’s one way he can contribute to making his city a better place to live. He usually participates in one or two charity auctions each year as well.

Paul’s length of time in real estate is almost matched by his time on the slopes. Snow skiing has been his passion for many years, and he goes as often as he can, which is very often. He likes taking walks, as well, and participates in an occasional game of golf.

When life is good, there’s no reason to change it. Looking forward, Paul intends to continue effecting good outcomes for his clients. “I can’t see myself slowing down,” he says. “I still enjoy my business too much.”

For more information about Paul Murphy of OBrien Real Estate, Frankston, Victoria, Australia, please visit obrienrealestate.com.au/paul.murphy, call 0411 356 255  or email Paul.Murphy@obrienrealestate.com.au