How did Matt Simpson become one of the most trusted agents in Arkansas?

Matt had a background in customer service and a passion for working directly with people. He realized real estate would be a perfect match for his talent for sales and his interest in helping others. He received his license and launched his career as a solo agent with Coldwell Banker serving Fayetteville, Rogers, Bentonville, Lowell, Springdale and beyond. In 2018 he was named Coldwell Banker “Rookie of the Year” and received the prestigious Onyx Award.

Already a large percentage of his clients come from repeat and referral business. “I am actually closing on a property and it’s the fourth transaction I’ve done with this particular client,” he says. What keeps his clients coming back and eager to spread the word about Matt to their friends and family? Matt is a genuine, dedicated, and honest and he manages to make what could be a stressful process as enjoyable as possible. “I tell my clients, ‘I may not be the most experienced agent, but I will never lie and no one will out work me.’ And those words ring true in my actions,” he explains. Clients rave that Matt has a tremendous work ethic and is dedicated to helping them achieve their goals. “I really care about people,” he says. If a challenge comes up during a transaction, he problem solves to ensure the deal reaches the closing table. Matt’s five year old son has been a big part of his business, both as motivation and helper. “My son has participated in probably 90% of my real estate transactions, such as door knocking, open houses, showing houses and closings,” Matt explains with a smile.

Keeping up with past clients comes naturally to Matt because he often becomes friends with them along the way. Their children have playdates together and Matt reaches out by text or phone to let them know they are on his mind. “I feel like it’s important to maintain that relationship,” he says. He lets clients know he can help them with anything they may need long after a closing. “It’s genuine,” he says. “I don’t just put them on an email list and let it roll.”

When it comes time to market listings, Matt’s dedication really shines. He likes to think outside the box in terms of advertising. He created a music video parody of Coolio’s Gangsta’s Paradise  for social media called Realtor’s Paradise, rewriting the lyrics and performing himself. The video created a big splash and continues to garner positive attention for his listings. He goes door to door to meet the neighbors and let them know there is a new listing so that they have a chance to “pick their neighbor.” He conducts a thorough, creative campaign on social media that brings in lots of interested buyers to the open houses he hosts every single Sunday for each listing. He also creates e-fliers and makes sure the house is listed on Zillow and all the other major real estate websites.

What’s Matt’s favorite part of the job? “It’s definitely the people. There is a thrill to getting a buyer into a home or helping an investor to secure a good deal.” To give back to the community, Matt will be participating in the Polar Plunge, an event to support the Special Olympics; as well as Coldwell Banker’s Home for Dogs Program. When he’s not working, he loves to spend time with his two small children and go to the gym. For the future, Matt plans to continue growing his business and move into the luxury market. With his dedication to his clients, he’s sure to make those dreams come true!

To find out more about Matt Simpson, you can contact him by email at or by phone at (479)-866-5091


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