Craig Heinonen discovered the real estate business while on the hunt for a new career path. Beforehand, Craig had already amassed experience that translated well to the industry—a degree in Construction Management, for instance, along with experience working in the realm of construction. He knew he wanted to work more directly with others and put his people skills to use, so Craig decided to take on the challenge and earn his real estate license. That was back in April 2014, and since then Craig has swiftly ascended the ranks of a thriving career. His work thus far is characterized by unwavering enthusiasm, tireless dedication, and a clear goal of serving others—and Craig has loved every moment.

Craig works as a solo agent, serving as the singular point of contact for his clientele, which allows him to stay engaged and informative throughout every aspect of the transactional process. Not limited to one geographic location, Craig has garnered a wide range of experience traveling all over the Upper Peninsula of Michigan to serve eleven out of fifteen counties in the region. Given his sales history, Craig demonstrates a deep understanding of the niche markets in the state and a proven ability to work affably and effectively on his clients’ behalf. “I like working with people,” Craig reflects. “Buying and selling a house can be a stressful process, and when people talk to me, I’m able to set a positive mood and help people relax.” Closing out his third year in the business, Craig has been seeing more and more repeat and referral business rolling in. “Creating a positive experience is really important,” Craig explains. “I have customers coming back to me wanting to buy their second home, and word of mouth travels fast.” While the buying or selling process is not without its intricacies and pitfalls, Craig ensures that each of his clients feel the fun and excitement of buying or selling a home.

To market his listings, Craig utilizes a combination of digital and tried-and-true traditional methods. Staying up-to-date on the latest industry advancements, he employs striking photography, 3D tours, and  his broker’s state-of-the-art digital marketing platform and tools to culminate in compelling and immersive online presentations. Craig also distributes his listings to as many digital listing platforms and social media portals as possible, ensuring a wide reach for each property. Yard signs and newspaper ads ensure visibility within the local community, as well. To stay in touch with past clients, Craig prefers a personalized approach. Courting a younger generation of clientele, Craig checks in on social media, wishing happy birthdays and remembering closing anniversaries. “I stay in touch,” Craig explains. “I let each of my clients know that I’m available after closing— to call or e-mail with any questions—I’m an open book when it comes to real estate. I’ll help any way I can.” In reflecting on his favorite part of the business, Craig says, “It’s a people business, and I love meeting new people, helping them look at houses and properties to find the right thing.”

Outside of the office, Craig is avidly involved in giving back to the community. Just last year, among all the agents in Michigan, he received a Humanitarian Award for his volunteer efforts. In addition to working as a volunteer search and rescue team member—carrying a pager on him at all times to jump in and help recover lost persons who may be in danger—he also participates weekly in a program to provide food for underprivileged students in local school districts. He and his fellow volunteers also participate in fundraising efforts which allow them to put together seventy packs a week and distribute them to those in need. In his coveted free time, Craig enjoys spending time with his wife and their one-year-old puppy named Teddy, doing all kinds of outdoor activities—hiking, biking, and boating. A fan of hockey, Craig also enjoys watching games at the local university. When his schedule permits, he loves to travel and explore new places.

As for the future of his business, Craig plans to keep growing his enterprise, while continuing to advance his own professional knowledge. He is currently working towards his Graduate Real Estate Agent Institute certification, and plans to earn his Broker License this summer. With continued dedication to client satisfaction, and a natural enthusiasm that energizes him day-to-day, the future is sure to remain filled with promise for Craig Heinonen.

To learn more about Craig Heinonen, call (906) 225-5992