TOP REAL ESTATE AGENT IN WISCONSIN MARY YACOUB
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Having already built one successful, service-based business, it didn’t take long for Mary Yacoub to find a way to serve people in her next venture. “I had my own very successful painting business; however, three years after I was diagnosed with Parkinson’s Disease, I was medically not allowed on ladders anymore,” she says. “I didn’t know what I’d do, but I knew I wanted to continue working for myself.” When friends who worked with Keller Williams Realty suggested she try real estate, Mary took the leap.
By July 2015, Mary joined Keller Williams Realty Integrity WI/MN, representing clients in Wisconsin and Minnesota, along both sides of the St. Croix River. Three years later, she hired her first assistant and was earning top-producer recognitions. Since 2015, Mary has earned the Silver and Gold Medallion Awards in her region and in 2017 was awarded the Cultural Icon award in her market center for exemplifying the mission, beliefs and standards of Keller Williams. Much of her success comes from delivering personalized service to everyone who engages her as their REALTOR®. “My clients like that they get me when they hire me,” she says. “I’m real, straightforward and honest.” Mary gives them the whole truth, whether they want to purchase or list a home. “I don’t just work a transaction with them; I stick with them throughout the process and afterwards.” Buyers, for example, feel confident that Mary isn’t just trying to get them to spend money. “I want them to love their home.” Sellers, likewise, know she doesn’t sugarcoat. “I won’t try and oversell their house; I tell them how it is.”
Mary is also easy to reach. “There’s always a way to contact me and I stay in touch after the transaction,” she says, describing her client appreciation program, which includes quarterly events or useful giveaways. In the fall, for instance, she gives out tree saplings; other giveaways have been coolers and beach towels that local residents love. “The whole purpose is to come from a place of contribution and show my appreciation to past clients, friends and family.” Hudson, after all, is located in the beautiful St. Croix Valley area of Wisconsin and Minnesota, where locals and vacationers enjoy extended summer daylight hours plus beach, lake and river recreation.
Fully dedicated to her clients and her craft, Mary is a professional; people know she keeps their best interests at heart. “I use professional photography for every listing, whether it’s a $100,000 house or a $700,000 house,” she says. “I pay to have a stager come for a consultation.” In addition to robust internet marketing through Keller Williams, she advertises on social media as well as in print to certain demographics. “Lately, I have a knack for finding people their homes when they weren’t looking to buy a home,” she says. “I talk to everybody. I’m a machine when it comes to networking!”
An extension of this networking is her longtime service as a former elected member of the Hudson City Council and her recent service with the Town Board, Hudson Soccer Association and Hudson Ambassadors. She jokes that she has a problem saying “no” when organizations request help. “I love helping people in general. It’s in my blood that I love to see a happy ending,” says Mary, who earned her college degree in social work criminal justice and worked in that field prior to starting a family. “Even when I was a painter, if I painted a kid’s room, I loved seeing the kid come home from school and have that big smile on their face.” In real estate, the smiles on clients’ faces are the greatest rewards on an even larger scale.
Life in Hudson is rich with things to do. For Mary, this includes watching her children play sports, time outdoors or getting an ice cream and walking along the river. “My personal goal is to keep living life as it comes,” says Mary. “Every day is a new day and with my business, I want to grow, but I don’t want to ever be a huge team.” She hasn’t ruled out the possibility of bringing on a buyers’ agent one day, but only if in doing so, her clients keep getting exactly the hands-on attention they sought in the first place.