TOP REAL ESTATE AGENT IN UTAH LIZ SEARS
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Liz Sears has always been fascinated by the real estate industry. After moving to Utah from her native Washington, she first delved into the business by way of financial planning. In 2000, she added a mortgage license to her repertoire to fortify her advising services, then joined forces with her husband, who became a Realtor in 2005. Liz enjoyed the world of real estate so much that she decided to take a leap of faith, switching gears to become an agent. That was back in 2010, and in the eight years since, Liz has carved out an impressive reputation and track record defined by clear communication, professional innovation, and a firm dedication to superlative client care.
Today, Liz heads a tightknit team of real estate professionals that includes her long-time licensed assistant of eleven years, a transaction coordinator, a runner, and a social media expert. Together, they serve clients across the state of Utah. While Liz bases much of her business in the state’s northern segment, she’s frequently collaborated with regional agents to coordinate and close deals across the Beehive State. Throughout her flourishing tenure in the business, Liz has managed to forge lasting bonds with those she serves, while delivering hard results on their behalf. Accordingly, she’s managed to derive 95% of her business through repeat and referral clientele. “I always wanted a job where I could help people on a major level,” she says. “To guide people through the biggest purchase of their lives and in a way that’s most advantageous to them – it’s an amazing opportunity, and it’s so impactful in a positive way.”
Beyond her commitment to her clients’ best interests, Liz is a consummate professional who has earned numerous designations and accolades over the years. In addition to becoming a Certified Negotiation Expert, she recently clinched Keller Williams’ Culture Award for her region, an honor bestowed at her banner company’s national convention. Likewise, Liz leverages her experience in the financial and mortgage sectors, serving clients as a trusted, knowledgeable advisor. “We strive to be really, really good at what we do,” Liz says of her team. “I want my clients to feel like they’re my only clients. I have the structure within my team to provide very quick responses and we’re always available around our clients’ schedules. We have amazing communication because we understand that the most frustrating thing during such an important transaction of your life is to feel unsure of what’s going on. So, we have a touch process in place to ensure our clients have all the information they need, we’re available for questions, and we keep them abreast of what to expect before it happens.”
When it comes to listing property, Liz’s approach is decidedly proactive. In addition to crafting immersive listing presentations that include professional photography and virtual tours, she also hosts grand open house events and delivers postcards to neighbors to stir up a local buzz. From there, she and her team take to social media and the leading online listing platforms to generate awareness and visibility through boosted posts, targeted demographics, and prelisting awareness. All told, Liz applies her eye for detail and consistent follow-through to inspire confidence in her clients. “The most important thing clients need is an expert on their side,” she says. “The key components are to structure the best offer for your client, effectively negotiate the contract, and make sure that all the pieces of the puzzle are accomplished efficiently and smoothly through killer communication.”
To give back, Liz coaches her son’s soccer team and also runs her local real estate board’s food drive, with last year’s results successfully netting roughly 311,000 items. Likewise, she served as Chairman of the Public Relations Committee in 2014 and has been a member of the Community Outreach Committee since 2015, partnering with the Northern Wasatch Home Builders Association to help build houses at a discount for families with children who have disabilities. Liz is also a trustee on the statewide Utah Association of Realtors Housing Opportunity Funds (UARHOF) committee, which uses the interest earned on earnest money to promote and provide housing opportunities for those in need. To lend her expertise to her office, Liz teaches training courses at her brokerage. In her remaining free hours, she most enjoys spending quality time with her husband and four sons.
In considering the future of her business, Liz plans to continue growing her imprint mindfully, with the potential of adding new team members to the mix as her enterprise continues to grow. She also hopes to share her talents and vision in a coaching and mentoring role, particularly geared towards young people searching for their own professional paths. Finally, with eighteen years of real estate experience under her belt and an ambitious outlook on the future ahead, Liz Sears reflects on what she enjoys most about her day to day work. “I love that I can make a big difference in people’s lives by helping them get into the right homes and making it a smooth transition,” she says. “It can be a stressful time for most people, and when I can help out and lead clients to the best possible resolution—it’s really fulfilling.”