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Deborah DeBona has always been interested in real estate. After leaving Southern California and a thriving career in the jewelry business, Texas had her eyeing a new professional path. Deciding to pursue her interests and take a leap of faith, she earned her license in 2016 and has never looked back. In the short time since, she has built a steadfast reputation for her excellent marketing and listening skills, her proven follow-through ability, and a personal touch.

Today, Deborah is based in Austin, where she serves the North Austin region under the banner of Reilly Realtors. There, she has built a substantial book of business through repeat and referral clientele, amounting to more than 50% of her client share. What’s more, she has developed close ties with area builders who rely on her for her proactive listing approach and natural knack for client relationships. In fact, building an organic connection with clients is one of Deborah’s chief priorities. Likewise, she cites communication, client education and an authentic enthusiasm for her new career as some of the key drivers of her swift success thus far. “I had worked in retail sales for a long time, so I understand the importance of customer service and I focus on professionalism with my clients’ best interests above all,” she says. “It’s all about them, so I make sure to listen, I always pick up the phone, and my clients know they’re never on the backburner. My goal is to treat them as if they’re my only clients.”

When she moved to the Austin area, Deborah soon aligned with a local builder who had more than twenty listings languishing on listing services, out of date and unsold. Inspired by a challenge, Deborah decided to pitch her own proactive approach and in short order, almost all of those properties were swept off the market. “I really considered that a huge win,” she says. “I’ve been fortunate to work with builders, developers, home buyers, home sellers and investors. I’ve been through the building process myself and I love the process.” As part of her larger listing strategy, Deborah incorporates the talents of stagers, professional photographers, and necessary tradesmen. What’s more, she will unabashedly coach clients through staging, repairs, and fix-ups that will yield the highest returns in the sale process, and often lends a helping hand throughout. Likewise, her strategic open houses lure local buzz. Regardless of whether she is working with buyers or sellers, Deborah’s focus remains squarely on the client at the heart of every transaction. “You have to find common ground, develop a rapport, and build a relationship from there,” she says. “It’s important to develop trust, I am more than just their real estate agent. In the end, my clients and I often maintain a friendship after the sale has closed.” They know they can call me for anything and they know their referrals are safe in my hands.

Beyond the office, Deborah gives back through her work with the local Chamber of Commerce. She is also a supporter of a non-profit, Hope House. In her free hours, she most enjoys time spent with family and loved ones, her two Havanese dogs Hampton and Jacob, entertaining, travel, yachting, golf, paddle boarding, skiing and sampling Austin’s world class restaurant scene.

As for the future of her business, Deborah intends to continue her steady upward trajectory. For now, she considers what has she come to appreciate most about her second career thus far, “I have been fortunate to have had two careers in my life that I love equally jewelry and real estate both require champagne.” she laughs. “I love that every day is different and I love that sense of anticipation. It is so rewarding to accomplish that big win of helping clients meet their goals. It keeps things exciting and I relish the excitement that every day brings.”

To learn more about Deborah DeBona email [email protected], visit, or call (512)-790-1550


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