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A longtime top producer in the DFW metroplex, top real estate agent in Texas Cliff Freeman has always been drawn to real estate. His mom was a prominent agent in the Dallas area, and through her, Cliff had an opportunity to learn the business from the ground up. Graduating from Rice with a BSEE and an MBA, he obtained his real estate license in 1987 and launched his career in the commercial sphere, while also working in investment banking and capital formation for small market cap companies and startups in Houston. Cliff returned to Dallas in 2000, where he would switch tracks and make his name as a real estate coach, mortgage broker and leader in residential property sales.

As a highly sought-after real estate coach and trainer, Cliff has personally coached more than 1,000 top producing real estate experts ranging across the U.S. and Canada, ranging from sole practitioners to mega team leaders and independent brokers. His main areas of focus and expertise include self-leadership mastery, business and strategic planning, people intelligence, team dynamics, best-of-breed lead generation systems, lead conversion, digital advertising, marketing, operations, and finance. He is also regarded as a “trainer of trainers” and is a published author.

Today, Cliff is Broker Associate and CEO of The Cliff Freeman Group, brokered by eXp Realty, where he leads his namesake Mega Icon team of over 80 Expert Advisor Sales Partners. Established in 2019, TCFG assists clients throughout the DFW Metroplex and surrounding areas of North Texas. In addition to being a top producer in real estate sales, Cliff also excels at “agent attraction,” where he’s been instrumental in building his revenue share group within eXp Realty, now totalling more than 12,000 agents. Since joining eXp in 2017, he’s also developed a reputation as an influencer for growing the brokerage, personally sponsoring over 100 agents to date. He currently ranks 5th in the entire company out of roughly 86,000 agents.

When listing a property, The Cliff Freeman Group utilizes an advanced strategy to give its clients an added advantage. Through his team’s luxury home selling system, the Deluxe360 Program, he helps clients fully prepare and promote their listing, equipping them with industry-leading tools to make sure their property sells above market average in below market time. To date, TCFG has served more than 750 families throughout the greater North Texas area.

Drawing on his extensive sales and marketing experience, Cliff has crafted a unique, high-effective home-selling system to cater to the specific wants, needs and desires of luxury home sellers in his market. He explains, “Successfully marketing and selling luxury homes for above market average in below market time requires not only a strong understanding of what luxury buyers want, but also creating a significantly wider and deeper level of exposure to the right buyers.”

To accomplish this goal on a consistent basis, Cliff’s luxury listings are featured in prominent global media brands including The New York Times, The Wall Street Journal, Robb Report and MarketWatch. They are also translated and distributed to dozens of prominent Real Estate sites throughout Asia, Europe, Australia, the Middle East, South America, and more.

Knowing that the first time a prospective buyer will likely see the listing will be online, the TCFG marketing team creates a dedicated online showcase for the listing, featuring magazine-quality professional photos, elegantly produced High-Definition video and stunning aerial animation. Beyond that, all TCFG listings benefit from cutting edge social media technology and robust exposure on sites like Facebook and YouTube, reaching potential local buyers on every type of computer, smartphone and tablet, in addition to intensive local print, mail and signage.

Cliff is just as attentive when assisting buyers, leveraging his years of experience to uncover the right investment for their best interests. More than anything, he loves welcoming newcomers into his thriving North Texas community, with its rapidly growing tech economy, boundless opportunities, and diverse culture. “Our region is home to nearly eight million people—and we’re the #1 economy in Texas and growing fast,” he says. “This is a truly exciting time for North Texas, and there’s nothing more rewarding than showing my clients all our community has to offer.”

A favorite subject matter expert for many regional radio and TV stations, Cliff is frequently interviewed about current conditions and the health of the housing market and the economy. He also hosts a popular real estate podcast with his son, Cliff’s Notes, which provides listeners with cutting edge insights into the state of the market, as well as tips, tricks and tactics to help agents explode their businesses. Check out the 120+ episodes at www.CliffsNotes.TV.

Cliff’s servant heart and his desire to give back to the industry are also present in the events he and his team frequently put on. Most recently, TCFG hosted the Next Gen Luxury Accelerator Symposium at the Renaissance Hotel Legacy West with keynotes Josh Altman from Bravo’s Million Dollar Listing LA and super luxury builder and philanthro-capitalist Frank McKinney from Del Lago Florida. Also this past summer, he hosted The 2022 Top Producer’s Growth Summit – Billionaire Mindset with Undercover Billionaire star and mortgage mogul Glenn Stearns, Stephen Hilgart (former Tony Robbins #1 coach) and eXp Realty CEO Jason Gesing along with a top panel of social media influencers from across the country.

Outside of real estate, Cliff serves on his home town Prosper, Texas Board of Adjustments and Construction Board of Appeals, and he and his family support numerous events and causes throughout the year, including The Prosper Christmas Festival, Frank McKinney’s Caring House Project Foundation, which builds homes and community centers for underserved and underprivileged families in Haiti, as well as “Sell a Home Save a Child” with Forward Edge that provides resources and education for underprivileged children around the globe. Cliff has also been known to help in the city of Prosper in other ways such as making donations to help pay off delinquent utility bills for elderly residents.

Cliff and his son, Cliff III, also provide a $20,000 Prosper ISD “Cliff Freeman III Heart of a Champion” scholarship to 4 deserving senior members of the boys and girls Golf Teams each year. They also offer the use of their “Complimentary Loaner Vehicle for Your Next Move” Mercedes Sprinter box truck to charitable organizations around town, churches and to underprivileged members of the community who need assistance with moving.

Going forward, Cliff has exciting plans for the future of his business. As his volume maintains its rapid growth, he intends on further building his team while scaling his vision of boutique service throughout Texas and beyond. With the Cliff Freeman Group now approaching an annual run rate of $500 million in real estate sales, he remains focused on the core values that consistently set him apart. “At the moment, we’re making a statement on the luxury side of real estate,” he says. “Our team’s goal is to provide an incredible customer experience to all our clients—whether they’re buying or selling. That’s what drives us every day.”

As Cliff looks to the next season of his career, he’s focused on helping as many people achieve their dreams and goals as possible. “I’ve been blessed with more than I can imagine. eXp has allowed me to achieve time freedom, location freedom and financial freedom, and to fund my legacy through revenue share, creating generation wealth that my family will enjoy for many generations to come.” Jokingly suggesting he’d never been to a Realtor’s retirement party, Cliff noted that, “While I could have retired very comfortably after my second year with eXp, I choose to follow my mentor, Zig Ziglar’s advice, that it’s better to wear out than to rust out!” With no end in sight, it will be exciting to follow this mega agent and influencer on the next part of his life journey.

To learn more about top real estate agent in Texas Cliff Freeman email, visit or call (469) 804-0001.


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