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Over the past 10 years, Lisa Land has committed herself to becoming more than just a stay-at home mom. Being exposed to design from such an early age only advanced her into the next phase of her life – a luxury real estate broker. She drew inspiration from her mother, an interior decorator, and put her creative design and persuasive selling skills to use. Right off the bat, Lisa, along with her family, were featured in season 1 of HGTV’s “Dream House” series. “I decided to get licensed when my kids were older and didn’t require as much of my attention.” Lisa, an agent and broker in the Nashville area, entered the industry when many seasoned agents took their exit during the recession of 2009. The decision has been more than worth it and has forever changed Lisa’s life.

Her transition into the real estate industry has been nothing short of a dream. She has created and founded her own real estate group known as The Luxe Collective, a Luxury Real Estate Group at EXIT Realty Music City. They serve all throughout Nashville and its surrounding areas, including Franklin and Brentwood. The team currently consists of eight highly skilled agents, with four more due to join in the coming months. “We’re growing and it’s wonderful. I can’t wait to see what the future has in store for us. “While operating and managing the team’s activity, Lisa also manages her own individual real estate business which specializes in high-profile clientele such as: music industry executives, artists, medical professionals, corporate executives, published authors and sports managers to name a few. Known for the company they keep, The Luxe Collective is a first-class experience from start to finish.

As any one of her clients will confirm, Lisa is known for the personalized attention she offers to clients before, during and after the sale/purchase of a home. She places a large amount of value on listening to what her consumer wants and how to meet their needs. “I train my agents to understand that listening to a client is what it’s all about. People want to know that we care about their concerns and our focus is directly on them while they are embarking on one of the largest financial decisions they’ll ever make.” Because of this added effort, Lisa is able to maintain the fact that she keeps in contact with every client she has ever had, whether that be through email, social media or even by developing a friendship with the client, she makes sure they are well taken care of long after the transaction has ended.

“Every client gets the same level of attention with each transaction, whether it is a $100,000 home or $1 million home, there is no differentiation between the amount of care.” Upon joining Lisa’s team, members are made aware of the relational aspects and are taught the personal elements of the business. Each of The Luxe Collective agents have their own unique talents and qualities that they contribute to the group while still working together to serve clients’ needs.

Lisa puts helping others at the forefront of her business. “What good would I be doing if I wasn’t helping anyone in the process?” The Luxe Collective constantly donates and actively participates in charity work and volunteerism. In addition to giving, Lisa makes herself available to work with new agents when in need of help, advice or tips and tricks to help them hone their skills with various programs. “I was fortunate to have wonderful mentors when I started in real estate and I strive to be the helping hand they were for me. I am always willing to offer assistance, even to agents outside of The Luxe Collective.”

The help provided to agents not only deepens their knowledge and understanding of the business, but also ultimately aids the client in having a trouble-free experience. “I get just as excited as my agents do when they make a sale. I want, more than anything, for them to grow and succeed in this business.” An added benefit a client can take advantage of is The Luxe Collective extensive marketing practices. “After the initial consultation and signing a contract with the client, the real fun begins.” Staging and preparing the home, professional photography including drone pictures, walk-through and aerial video, and The Luxe agents’ listing expertise are all compiled into one free package with every home being purchased/sold. Once the listing is active on MLS, it is then syndicated and promoted to numerous websites for a quick and successful sale.

“I not only love selling homes, but also love getting to meet and know people along the way,” says Lisa. “You can never have too many friends or connections.” Especially in the Nashville area, people are constantly moving or relocating which has turned the region into a booming real estate market.

Nashville now has many exciting new neighborhoods in all areas of town. High- rise penthouses that lease for $14,000 a month in Green Hills and outdated homes that are being torn down and replaced with tall and skinnies in Germantown, The Nations and East Nashville with starting prices in the $500’s. Gorgeous historic homes and buildings are being sold and renovated into modern and hip places for people to plant their feet. Lisa, and her team at The Luxe Collective, are dedicated to finding the perfect home for each client. “The real estate market changes daily; we have so much to learn as agents in order to be successful and keep up with this constantly changing industry.” For Lisa, real estate encompasses so much more than simply selling a home, it is a way of life and a reflection of her passion for helping others.

To learn more about Lisa Land, visit or go to her Facebook page, Email [email protected] or call 615-870-7986


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