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Sally Hammer entered the world of real estate 15 years ago, when her kids headed off to college. Since then, she says, “I gave birth to an amazing, wonderful business that I never could have predicted.” Her clientele, the vast majority of whom are repeat clients or referrals, know they can trust her to give them the very best experience when buying or selling a home. Building close relationships is the key to her success. Year after year, Sally earns the coveted FIVE STAR REALTOR AWARD, which is presented only to realtors voted the highest in overall satisfaction by clients and industry experts. Nationwide, fewer than 5% of agents earn this distinction. This year, Sally was again named a FIVE STAR REALTOR as well as to the REAL ESTATE MARKET LEADERS 500 LIST in the February 28th Issue of FORBES Magazine. 

Based in Bucks County Pennsylvania, Sally also serves Montgomery County as well as parts of New Jersey including Princeton, Lambertville and Mercer County. She estimates that 98% of her business is generated by repeat clients and referrals, which speaks to her dedication and the confidence she inspires in those she works with. Rather than relying on advertising to bring in new business, Sally regards her excellent track record and her history of satisfied clients as better than any ad money could buy. “At the end of the day,” she says, “I want my clients to be a billboard for me, because I don’t advertise. Instead, I pour every bit of my time, energy and resources into helping my clients achieve their goals. Because when they succeed, the success of my business takes care of itself.” 

In addition to her ability to develop deep consultative relationships, one thing that sets Sally apart is her remarkable record of low days on market for her listings, and her high success rate at helping her buyers win competitive bids. “Because I work with both buyers and sellers, I hear both sides, which really keeps me tuned in to the constantly changing pulse of the market,” she explains. “Knowing what buyers are looking for really helps my sellers when they’re listing, and vice versa. So having equal experience on both sides really helps me inform my clients on how to best present themselves to get the best possible results. 

Sally also takes pride in her expertise at staging properties for the market. “My photographer is my secret weapon,” she says. “He is second to none. The photographs are what draw people in. They are the very first window to the world for my listings.” 

Sally also enlists professional home stagers to get her properties in line with current trends and market demand. “The key is to make the house resonate with what buyers are looking for, then having it photographed by an award-winning photographer to make the listing as strong as it can possibly be when it hits the market. That formula has been incredibility successful in helping my clients achieve their goals.” 

Sally sells about 30 homes per year, working in a price range from $200,000 to $2 million. “Buying and selling a home can be a stressful process,” she says. “Over the years I’ve developed tremendous experience and resources that I share with my people. I get a lot of satisfaction from doing my best to stay on top of what’s happening in the market, so I can help my clients navigate this fast changing, multi- faceted world as smoothly and as profitably as possible.” 

Outside of work, Sally is active with 100 Women Who Care, an organization that does fundraising to benefit nonprofits in Bucks County. When asked about her goals for the future, Sally says she wants to remain deeply involved in the community she serves so she can continue to give back. “I want to stay closely tied to every single person I help,” she explains. “I want to continue to listen and learn, because agents who are committed to learning will always keep their clients at the forefront of what is happening in the market.” 

To find out more about Sally, visit, or contact her at at BHHS Fox & Roach Realtors at (215)-595-3933


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