Top real estate agent in Northern California Beth Terani of Oakland, California, combines a broadly cast digital footprint with a dedication to client satisfaction to serve the luxury real estate market in the lush coastal hillsides. “Quality service has to come first. Obstacles come up and problems are inevitable, so I make sure I constantly communicate and educate clients every step of the way – that way when I tell them the good, the bad, and the ugly; they know that I’m up-front and on their side. When you work from your heart, it all comes back around to you.”
“My journey started with Keller Williams,” she recalls. “I decided to jump in and get my license.” After becoming a REALTOR®, Beth signed on with Redfin Oakland/Berkeley and began serving all of the East Bay and Lamorinda with an emphasis on Oakland, Lafayette, and her home neighborhood of Montclair. “I like being around different types of people. It’s so diverse here, and I get to meet new individuals every day. Being on the move and learning from others, getting to hear their stories and be a part of their lives – that’s the dream.” Beth also cherishes her role in a great team at Redfin, where collaboration enhances her real estate experience.
Beth’s unslakable thirst for education and her penchant for candor and transparency have her boasting a book of business that is largely repeat and referral clients. Most recently, after initially selling the estate, Beth’s clients have returned for her aid in listing the Mediterranean Villa of world renowned casino designer Henry “Bud” Conversano. “His story is incredible,” she exudes. “He studied industrial design at Pratt, worked for General Motors in Detroit, and eventually turned to furniture and interior design when he met William Harrah. That got him started working with the likes of Steve Wynn and Donald Trump – he put just as much time, energy, and love into designing his own home as he did those high end casinos, and it shows.”
These opportunities to tour breathtaking architecture and work with international clientele has Beth uniquely poised to serve niche high-end markets in California. Rather than guard her hard earned knowledge and insight, Beth eagerly educates her colleagues and raises the industry standard every chance she gets. She is currently an active member of the Bridge Association of REALTORS®, and she organizes and teaches events and seminars on a variety of topics, including 1031 exchanges and property management.
In addition to bolstering her colleagues and broadening her professional impact, Beth plans to grow her brand by leaning into an (already robust) virtual presence. While her listings already appear in luxury magazines around the world, Beth has steadily grown a following on several social media platforms, including TikTok, LinkedIn, and Instagram. Her efforts have seen her recognized with the Centurion Award from Redfin with $50 million in sales, and acknowledged as one of Real Trend America’s Best Real Estate Top Professionals with over $23.6 million sold in 2023. She is grateful for all the opportunities Redfin has provided. “Social media has been a game changer, but I balance that out with plenty of exercise and books. You can’t succeed only online or online in person – it has to be both!”