In the unpredictable world of 2008’s real estate market, while on her journey to buy her second home, Nicole Noon experienced firsthand the hurdles that sometimes accompany house hunting. Her own challenges sparked a deep curiosity about the industry, making her aspire to create smoother experiences for others. Once her children were older, Nicole became a licensed real estate agent in 2012 and hit the ground running. Today, she is a recognized name with her slogan of, ‘Sold by Noon.’ She proudly serves Rochester, the heart of upstate New York, plus the Finger Lakes, spanning across six counties. With over a decade under her belt, Nicole’s dedication to the field continues to resonate with her clients.
Nicole is not just a real estate agent, she’s a relationship builder. Over the past three years, she’s hosted client parties, not only as a business gesture but as a heartfelt way to reconnect. “I started throwing client parties, I invite all my past clients and it’s a great way to reconnect,” she shares. She’s formed friendships with many clients, making her more than just an agent in their eyes. The proof is in the numbers, as nearly half of her business is now repeat clients or referrals. It’s no surprise given that she began her journey hand-in-hand with budding investors. “I started out with quite a few different investors, and I’m in contact with them weekly to monthly.” There is also a large flow of people moving in and out of her region. “I’ve had a lot of people who bought with me, who then sold with me as well.” Nicole’s consistent engagement and the trust she’s built over the years undeniably make her a go-to in Rochester’s real estate scene.
When it comes to marketing her listings, Nicole takes a tech-savvy approach, aligning with eXp Realty’s advanced resources. “I’m with eXp Realty, so we have the KvCore CRM,” she shares. This platform offers a suite of integrative tools that bring her listings to life. One highlight includes creating tailored videos for each property, adding an engaging dimension for potential buyers. They also harness the power of social media, with Nicole adding, “They’ll integrate Facebook to do paid property ads.” This strategic fusion of technology with traditional listing methods ensures Nicole’s properties get the visibility they deserve. Plus, she also has quite a visible social media platform with personalized videos of her own for promotion.
Nicole’s connection with her community goes beyond just real estate. She is actively involved with the historic Mount Hope Cemetery, a distinguished Victorian park-like cemetery that is the final resting place of renowned figures such as Susan B. Anthony and Frederick Douglass. “It’s one of the oldest cemeteries in the country,” she notes. As part of the volunteer group ‘Friends of Mount Hope Cemetery,’ Nicole proudly serves as a reception host for the weekly tours held from May to October, ensuring visitors have a memorable experience.
Looking ahead, Nicole is contemplating taking on a partner with plans to potentially form a team. But in the meantime, she’s loving every minute of her current path. She finds joy in helping others discover the magic this area has to offer. “We have so much to do, and there are lots of new businesses moving to the region. It’s a great place to live.”