Gregory Cooper launched his career in real estate twenty years ago and immediately hit the ground running. After earning Rookie of the Year for his debut efforts, he swiftly ascended the ranks and went on to become a top-producer under his brokerage, breaking highest-ever sale price records in buildings throughout Manhattan all along the way.
Today, Gregory spearheads his work with the help of an assistant, under the banner of Douglas Elliman Real Estate. There, he serves clients all across Manhattan, with a particular specialty in the Central Park West area, and has also found success in Brooklyn. Likewise, he has built a reputation across a number of neighborhoods for his savvy marketing, excellent returns, and high rate of repeat and referral clientele. In fact, almost the entirety of his business is driven by sellers and buyers who return to or refer Gregory for his honesty, full-scale service, and proven track record. “I’m known for being transparent and straightforward, and for getting the best results,” he says. “I put my clients’ interests above mine, and it’s clear. I don’t just tell people what they want to hear, and people appreciate that sort of honesty. That’s how you build a professional relationship that lasts. It’s based on trust.” Having earned a coveted spot in the top 1% of all agents in America and as the #2 agent in his banner company of more than 8,000, Gregory has cemented himself as a national leading sales broker.
When it comes to marketing, Gregory’s eye for detail and comprehensive approach shine. His pre-market regimen for properties include cleaning, storage, high-end professional photography that also capture sunrise and sunset views, time-lapse videos, virtual staging and floorplans, and 3D renderings. Accordingly, prospective buyers are able to envision the full scope of a property and its future potential. Detailed neighborhood features help global or out-of-town buyers acquaint themselves with the area, while strategic pricing breeds competitive bids so sellers earn top dollar on their investment. Not only does Gregory often earn sellers far above asking price, but he has also broken numerous building and neighborhood records for the highest price-point per square footage—all thanks to his dynamic marketing campaigns and outside-the-box approach. Typically, the price range for homes in areas where Gregory’s sales range from $800,000 to $8-million, and all move off the market with expediency.
Whether working with sellers or buyers, Gregory’s steadfast focus remains on the client, their goals, and a positive outcome for all parties. “I like making other people happy and enhancing the life of a family—whether they’re buying their first home or growing,” he says. “I do my best to get them excellent results and that’s the most rewarding part, helping them find the right home, or getting them top dollar so they can move on to their dream home or retire. Making them happy makes me happy, and that’s genuine. I care, and I want and do what’s best for them. That’s always been and will be my first priority.”
Beyond the office, Gregory most enjoys time spent with family and friends, trying out new restaurants around the city, swimming, and spending time with his dogs. As for the future, he intends to keep growth steady. “I’ve been fortunate enough to grow tremendously and I’ve worked very hard to be at the top of my profession,” he says. “When I’m working with clients, my focus is on their happiness. When you do right by people, the word spreads. Now, the sky is the limit.”