TOP REAL ESTATE AGENT IN NEW MEXICO CATHERINE MOON
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Top Agent Catherine Moon of RE/MAX Mountain Realty in Angel Fire, New Mexico brings to bear a hugely diverse background and an almost incomparable level of experience when dealing with her many more-than-grateful clients in this beautiful, bucolic area.
A former guest editor for the Conde Nast Mademoiselle Magazine, proprietor of multiple businesses in San Francisco’s Bay Area, and real estate investor, Catherine came to the rural, vacation home-laden Angel Fire in 2002, and hung her real estate agent shingle in 2011, and has since been providing the very best in customer service, both for buyers and sellers. “I thought I was going to retire, but I found I had too much excess energy,” she laughs. “I’d been in real estate on the other side, essentially, and when dealing with realtors I found there were things that were done that I thought I could better, so I have that opportunity now.”
Her wealth of experience is among the primary benefits her clients gain from working with her, Catherine believes. “My age helps,” she says. “I’ve had a lot of experience with marketing, and it’s something I really enjoy. Having owned my own businesses, of being a partner in multiple businesses, has really helped a lot.”
A comprehensive understanding of how to truly market her listings to their best advantage is another factor in Catherine’s success. “I think it’s because I sell the total picture,” she says, “not just the house. “I think buyers need to understand that a property or house is not an island, there are so many things that relate to the success of a purchase. If you buy a house and you don’t know the surrounding area, you don’t know the environment, you don’t know the goodies that come with with it…then you don’t know all the things that make that property valuable to you. I think more people need to start thinking big picture when shopping for houses.”
Working in a rural, houses-as-second-homes environment presents many challenges, marketing-wise. “I have a big presence on internet marketing websites. Computer skills are becoming almost mandatory for brokers, since a vast majority of buyers are learning not only about properties, but about interesting areas of the country, on the internet. A few years ago, only buyers in nearby states would have had knowledge of my local market, The Enchanted Circle of northern New Mexico. Now buyers surfing the web from all over the country can, and do, know about it. And that comes from brokers’ knowledge of how to get the word out online.” While the Angel Fire area has fewer options in the way of peripheral services such as staging companies, Catherine does utilize professional photography for many of her listings, and does not charge her clients for this service.
Catherine is also a people person, and feels confident in being able to meet and overcome obstacles that may arise during the sometimes difficult transaction process. “It’s not that I enjoy the problems,” she says, “It’s that I enjoy finding solutions for things, for problems that might pop up. I was in the hospitality industry for quite a while, and in real estate, service is what we sell. Also, keeping good relationships with clients after a sale is important. I want to think that a client feels that they can call, email or text and ask about anything – like ‘I’m headed out there. How’s the weather through the canyon?’ I’m always happy to hear from them.”
Catherine, who is deeply involved in her community is, among others things, on the Board of Directors for the Taos County Association of Realtors, is the Secretary of the Board of Directors of the Association of Angel Fire Property Owners, and is on the Board of Directors of the Angel Fire Chamber of Commerce.
Catherine has some advice for up-and-coming realtors: “Marketing skills will set you apart from others. A good starting point is in your own MLS. Read listings and see how some are more effective than others. MLS listings will likely be syndicated to multiple online sites and will be read by the public. Also, remember that every time you present a property, whether walking a buyer through a home, or listing that home for a seller, you have a limited time to make your point. Be prepared.”