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“This business isn’t about getting a paycheck, It’s about customer service and building relationships,” says Top Agent Kristina Porcello of Hub City Realty in Hattiesburg, Mississippi. Kristina’s highly personable yet remarkably professional approach has endeared her to her many buyers and sellers, and she has made a name for herself as a fierce advocate for them during each and every transaction process. With a focus on exceptional service, Kristina has built a resoundingly successful career that continues to grow exponentially year after year, with no sign of slowing down.

Kristina began her career in real estate in 2006. “I had been working office jobs, and I realized that wasn’t a good fit for me,” she remembers. “So I decided to try real estate. I was seven months pregnant, and I went to school at night to get my license.” Kristina admits to some initial difficulty gaining traction in the industry, exacerbated by the dismal state of the market when she first began. “I didn’t have my first closing until about six months after I started,” she recalls. She soon made up for lost time, and while working at Keller Williams she began to distinguish herself as a top producer, and soon moved up to a Managing Broker position. In 2012, she branched out on her own.

While many other top agents subscribe to the team concept, Kristina eschews that dynamic. “I handle it all,” she explains. “I work a lot of hours every week. My customers appreciate the fact that I’m always the one answering the phone, and that I’m not pushing them off to an assistant once I’ve captured them as a client. I run it all, and I did $12 million last year all by myself.” Kristina is justifiably proud of the level of client service she provides, and her customers certainly appreciate it, if her reviews on are any indication. A Premier Agent on that site, she has racked up dozens of glowing testimonials. Among them is this rave: “Kristina is very professional as well as knowledgeable. She always responded very quickly when my wife and I had a question concerning the home buying process, which was a first-time experience for us. She kept us up-to-date on any changes, as well as helped us make the best decisions possible when issues arose. I would totally refer Kristina to any individual looking to buy a home.”

In fact, Kristina’s business is comprised significantly of repeat and referral customers, a true measure of success in the real estate industry. When asked why her clients exhibit such loyalty, she points to having grown up with parents, who were self-employed in the hotel business. “I was raised to believe that the customer is always right,” she says. “You have to keep them happy and make sure they’re taken care of.”

Kristina also employs a multi-pronged marketing approach that has served her clients well over the years. “I put my listings on the MLS, like everyone does,” she says. “I put them on my website, and on about one hundred other websites. I’ve put listings on billboards, I send out postcards, do flyers, and open houses if necessary. I even do magazines.”

In addition to the obvious satisfaction she derives from helping her clients sell their homes for top dollar, or achieve the American dream of homeownership, Kristina also enjoys the flexibility her career provides. During that downtime, she enjoys spending time with her family in their travel trailer and on their boat. She also enjoys time at the beach.

The future looks bright for Kristina, and she has plans to grow her business, though she is committed to sacrificing none of the exceptional client service she provides. “At the end of the day,” she says, “this isn’t an easy job, regardless of how shows like Million Dollar Listing might make it seem. Your heart really has to be in it.”

For more information about Kristina Porcello, please call 601-818-1560 or email [email protected]


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