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Rapidly approaching two decades in the real estate business, Top Agent Joni Fleming – of ERA M. Connie Laplante Real Estate – has built an impeccable reputation as an agent who can be trusted to always place the best interest of her clients front and center during every transaction. Armed with vast industry knowledge and a formidable work ethic, Joni has been providing first rate, unparalleled customer service to her grateful buyers and sellers in Western Massachusetts since 2003.

Joni began building her thriving real estate career following a ten-year stint as the owner of a home daycare business. “Then, when my youngest was heading to school full time, I began looking for something different to do for a living,” recalls Joni. “I thought real estate would be a good fit because I thought that it would provide some flexibility of schedule. I took the real estate course, got my license, and I interviewed with a local company, was hired, and have been with that same company ever since.” Joni, who found success quickly, credits the Broker, Connie Laplante who hired her, for providing the mentorship that helped her flourish. “Connie was an icon in the business for over 40 years, she was extremely well respected and knew every aspect of the market, she took me under her wing and gave me a solid foundation in the business. I try to pass that along by always being available to help guide new agents in their careers” says Joni.

Currently, more than eighty percent of Joni’s business is based upon referrals and returning clients, a sure indicator that she is providing exemplary customer service. “I think it’s because I’m very passionate about doing the right thing for my clients,” says Joni, when asked how she manages to inspire such trust and loyalty in the highly competitive world of real estate. “I represent them with honesty and integrity.” Joni also believes that her status as a solo agent has helped her forge deeper relationships with her clients. “I enjoy working by myself,” she says, “because I’m with my clients from the beginning to the end of the transaction, walking them through the process. I am able to accomplish this because of the stellar support system I have from my Brokerage, manager and support staff.”

As further evidence of Joni’s go-above-and-beyond business ethics, she currently holds a perfect overall five-star rating on, on which site she is a long time Premier Agent. “I cannot recommend Joni Fleming highly enough. She did an amazing job helping me to both sell my house and buy a new one. She is knowledgeable, professional, and very friendly. She anticipated my needs and always got right back to me with answers to my questions and concerns,” reads just one of many glowing testimonials.

There are many other factors that have contribute to Joni’s success, including expert negotiating skills and marketing strategies that consist of both old-school and cutting-edge techniques.

When she isn’t working – which is rare, she admits – Joni loves nothing more than spending time with her husband, her children and their three dogs. Reading and beach-going are also among her recreational passions. She is also actively involved with her community, and she contributes her time to multiple local charitable organizations including The Chamber of Commerce, Council on Aging and Friends of Buttery Brook.

When asked about her plans for the future, Joni says her primary goal is to maintain the status quo of her business. “It’s working for me the way it is, I have happy, grateful clients” she says, “and I’m fortunate to be one of the few people who can say I truly love my job.”

For more information about Joni Fleming, please call 413-315-0570 or email [email protected]


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