A serendipitous career move led top real estate agent in Florida Lisa Forehand from the world of accounting to the dynamic and fulfilling realm of real estate. After a decade in accounting, Lisa found herself craving more human connection and a different kind of challenge. Despite entering the real estate world during its rockiest period in 2009, Lisa persevered and eventually found her niche in vacation rentals. However, as her family grew and the real estate market recovered, she discovered that her true passion lay in the real estate transactions themselves. As life shifted, Lisa found herself transitioning from managing vacation rentals to focusing solely on real estate. Her ability to adapt and flow with change led her to become a top producer in the industry. Last year, Lisa took her success to new heights by forming a team, prioritizing not just financial success, but also fostering a work-life balance and helping others grow in the field.
The area Lisa serves is Gulf County, known as the “Forgotten Coast” of Florida. It is an hour away from Panama City Beach and offers a more relaxed, old Florida feel with its two stop lights, mom-and-pop restaurants, and pet-friendly beaches. “It’s one of those towns that you feel like you’re stepping back in time, which is really nice,” Lisa explained. Her business thrives on repeat clients and referrals, with 90% of her clientele coming from organic connections. Lisa believes in staying in touch with her clients even after a transaction is completed. She uses social media, CRM systems, and occasional check-ins to maintain relationships with her clients.
Lisa’s standout qualities as a real estate agent stem from her emphasis on personal growth, team building, and genuine client connections. She’s formed a team of dedicated agents that she supports and nurtures through tutorials and team bonding activities. Lisa is also committed to maintaining open communication with her clients. “I prioritize an open-door style of communication,” she explains. This dedication to honesty and transparency is what sets Lisa apart and builds strong relationships with her clients. Furthermore, Lisa’s mastery of time management and her willingness to adapt to different communication styles, such as using text messages and social media, enables her to efficiently check in on clients and offer them personalized support. This level of care and attention to detail contributes to her success as a real estate agent and team leader.
When it comes to marketing listings, she primarily relies on the power of social media, especially Facebook and Instagram. She explains, “Facebook and Instagram are huge. It’s been the best organic marketing.” In addition to social media, she utilizes various marketing tools to showcase her listings, such as creating reels, videos, and using a CRM to send out blasts to her clientele. Her company also produces a quarterly map featuring a “hero shot” of the main listing, which is distributed along the coast and even at welcome centers like the Florida-Georgia line.
Born and raised in Port St. Joe, Lisa is heavily involved in her community. She has come to appreciate her small-town roots and wouldn’t trade them for anything. With her strong community ties, commitment to her team, and dedication to her clients, Lisa has carved a successful path in the real estate industry. Her journey from accounting to real estate is a testament to the power of following your passion and working hard to achieve your dreams.