Tammy Booth got her start in real estate fourteen years ago. At the time, she was in the process of selling her own home when she got to talking with a local agent. Inspired by the industry’s potential, Tammy hit the ground running. She understood how quickly real estate was evolving, including advances in workplace technology that have made the job of a Realtor much more efficient. With that in mind, she decided to join forces with one of Canada’s lower commission, full-service real estate brands in 2% Realty, an enterprise that has displayed substantial growth. In the years since, Tammy has built a reputation for her superlative service, proven track record, and personal touch.
Today, Tammy heads a tight knit team that includes her daughter, who joined the industry four years ago. Together, Tammy and her team spearhead their work under the banner of 2% Realty Pro, serving clients across the greater Edmonton area, particularly the areas of Sherwood Park and the surrounding communities. Tammy has experience in all kinds of real estate, from residential to rural, and even investment. However, her love and greatest knowledge is in residential and country residential. All told, almost the entirety of Tammy’s business is driven by repeat and referral clientele who trust her experience and wise counsel. “Building a dynamic team with the same work ethic and a diversified skill set is one of my goals. We’re a discount brokerage that provides full service,” she says. “Sellers don’t have to pay more in order to get fantastic and productive service, and that’s something I focus on. One of my mottos is to under-promise and overachieve every time.
Of course, a personal approach goes a long way in navigating the intricacies of the buying and selling process, and Tammy prioritizes her clients’ best interests above all. “I take great pride in getting to know my clients, their motivations to buy or sell, and their needs,” she says. “Every one of my clients is unique, and that is exactly how I treat them. I’m proud to say that a high percentage of my business comes from people who choose my services time and again. I don’t only measure my success purely by sales, but also by the relationships I build along the way. I do my best to make the process as seamless as possible, and I make myself available 24/7. I am never off the clock. I believe having strong communication with clients is one of the most important things an agent can do.”
When listing properties, Tammy takes a proactive approach that blends immersive presentations with wide-ranging visibility online. Properties are equipped with high-end photography and often 3D video to make a memorable first impression. From there, listings are disseminated across the leading online platforms, netting ideal buyers in short order. In a market where real estate agents in the Edmonton area average nine sales per year, Tammy has closed over 500 transactions in the last eight years—a testament to her prowess. Likewise, she earned a place in the Top 5% of Edmonton Selling Realtor’s from 2013 to 2016, and in 2017 to 2019, she placed in the Top 1% of Edmonton Selling Realtors She was also awarded the Top Producer Crest and Excellence In Service awards with 2% Realty Pro for seven years running. Within her banner company, she is the #1 agent across Canada.
Looking ahead, Tammy intends to stay ahead of the curve as the industry continues to evolve and her team pursues growth in the years to come. “I believe strongly that sellers do not have to pay accelerated commission for exceptional real estate service, and my sales reflect this. We save customers thousands of dollars,” she says. “I always look for ways to give our clients the best service possible.” With Tammy’s busy schedule, she prioritizes spending time at the family lake lot alongside her three adult children and two grandchildren, with another on the way. She also enjoys gardening and reading.
Finally, with nearly a decade of experience and insight, Tammy Booth considers what she enjoys most about her chosen field. “My job has become an extension of my lifestyle. It’s not just a job, it’s the way I live my life,” she reflects. “I can honestly say I love what I do. There is nothing more satisfying than making the buying and selling process run smoothly for my clients, and I feel honoured to be involved in such an important part of their lives.